Marketing Specialist

Summary

About the position: This position is Non-appropriated Fund (NAF) and will be assigned to the Marketing department at Robins AFB.

Duties

Assists a higher-graded Chief, or Director in developing and implementing marketing programs for the Services Squadron. Responsible for assisting with all Services marketing, promotional, editorial and pictorial functions. Works directly for a higher graded Chief Director or Specialist. Works under the direction of the Marketing Director or Community Services Flight Chief to plan, develop (construct), deploy, and maintain 78th Force Support Squadron website, digital content, social media content development and management. Assists Supervisor with creation of marketing collateral, surveys, graphics, photography/videography and campaigns. Using highly developed organizational skills, serves as primary web/social media and digital content administrator, ensuring content is current and accurate, sites/profiles are functional and operational 24/7; Updates, adds, deletes, backups/restores, and revises content based on information provided by the Marketing Office or approved input from leadership on daily basis. Position requires writing, editing, and designing content for digital publishing. Designs and develop multi-platform digital interactive multimedia consistent with non-digital media, site animation, GIF's, live streaming feeds, and special-effects elements. Assists co-workers with projects/tasks, creating/distributing a variety of marketing materials across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Performs other marketing tasks such as text blasts, email blasts, etc. Works with Marketing department team members to ensure digital content meets squadron and mission objectives and properly reflects Air Force standards. Works with AF agencies governing web content/security to ensure all regulations and DoD guidelines are met. Uses a variety of web, social media, multimedia, and graphics platforms, applications, techniques, plugins, apps, and tools. Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customers, and maximizes the squadron's branding, products, and services; identifies relevant new strategies/technology/industry trends; creates and boosts customer's engagement, brand exposure and applies them into operations and activities. Assist in developing communication strategies to determine the most effective and efficient method of reaching the target market. Assists in administering surveys, focus groups, collecting data, tabulating responses, and analyzing results. Creates and administers interactive online forms and documents, tracks and reports user analytics, creates tracking link, statistics, SEO, other metrics, and aggregate data for each platform. Must be flexible and attend FSS events and functions (day/evening/weekend/holiday) to provide media coverage, including live streaming. Other duties include but not limited to: collateral updates in all FSS facilities, weekly briefings presentations to promote the squadron events. Performs other duties as assigned. If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/13100697

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 11/09/2026 Business Based Action, Military Spouse Preference, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience: Degree with emphasis in business, marketing, communications and/or web design is strongly desired. Experience which provides a general knowledge of marketing/advertising principles and practices. Experience must demonstrate the ability to perform research, select, arrange and compose material and maintain well-organized files. In addition, must have specialized experience which demonstrates the ability to design and layout advertising copy and artwork using desk top publishing software, word processing and other software. Experience developing, conducting and analyzing market research information. Skilled in Adobe Suites (Photoshop, Lightroom, PremierPro, Illustrator, InDesign, etc.), Microsoft applications. Efficient DSLR camera/video. Ability to read, write and speak English. Must possess skill in dealing with customers and the public. Highly Qualified candidates must possess Family and MWR or FSS MilMark Marketing experience of over a year as a Marketing Specialist.

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.