Marketing Specialist

About the Role

We are seeking a proactive, organised, and results-driven Marketing Specialist to coordinate and execute a wide range of B2B marketing initiatives.

This hands-on position focuses on translating marketing strategies into structured, measurable activities that drive lead generation, customer engagement, and business growth.

Working closely with the Business Director and an external marketing consultant, you will manage marketing campaigns, develop engaging content, coordinate digital communications, oversee marketing automation workflows, and support webinars and events.

The ideal candidate combines creativity with strong execution skills, takes ownership of multiple priorities, and ensures marketing initiatives are delivered consistently and effectively.

About the Client

You will be working with an established New Zealand-based Managed IT Services Provider (MSP) that helps businesses align technology with their operational needs and long-term growth objectives.

The organisation delivers comprehensive technology solutions across managed IT support, cybersecurity, cloud services, IT strategy, AI, automation, and proactive technology management.

With a strong focus on innovation and customer relationships, the company supports businesses in improving operational efficiency, strengthening security, and making informed technology decisions.

You will join a collaborative, people-focused environment that values teamwork, accountability, continuous improvement, and delivering meaningful outcomes for customers.

Ideal Profile

Experience & Professional Expertise

Hands-on experience in digital marketing, marketing operations, campaign execution, or coordination, preferably within a B2B environment.

Proven ability to manage marketing campaigns from planning through execution, tracking, and completion.

Experience creating professional marketing content for email campaigns, newsletters, blogs, social media, and customer communications.

Practical understanding of lead generation, lead nurturing, customer engagement, and marketing automation workflows.

Experience managing automated email sequences, CRM-based campaigns, and follow-up communications.

Ability to translate strategic marketing objectives into actionable plans, campaign calendars, and measurable deliverables.

Experience coordinating multichannel marketing activities, including digital campaigns, webinars, and events.

Excellent written and verbal English communication skills, with the ability to simplify technical concepts for business audiences.

Strong interest in technology, IT services, and emerging digital marketing practices.

Confidence using AI-assisted tools to enhance content development, research, and marketing productivity.

Essential Tools & Technical Skills

Proficiency in Microsoft Office applications, particularly Word, PowerPoint, and Outlook.

Experience with marketing automation and CRM platforms such as HubSpot, GoHighLevel, ActiveCampaign, or equivalent solutions.

Knowledge of email marketing automation, audience segmentation, lead-nurturing sequences, and engagement tracking.

Familiarity with social media management and digital publishing platforms.

Experience using AI productivity tools such as ChatGPT, Microsoft Copilot, or similar applications.

Ability to manage marketing calendars, campaign trackers, and task management tools.

Preferred Skills & Experience

Practical experience with GoHighLevel, particularly automated workflows and lead-nurturing campaigns.

Advanced HubSpot knowledge, including CRM segmentation, marketing automation, and campaign management.

Familiarity with content management systems such as WordPress.

Basic understanding of SEO and website content optimisation.

Experience with design and content creation tools such as Canva or Adobe Creative Cloud.

Knowledge of email marketing platforms such as Mailchimp or Brevo.

Familiarity with Google Analytics and digital campaign performance reporting.

Experience using webinar and event management platforms.

Previous exposure to IT services, Managed Service Providers (MSPs), SaaS, or B2B technology environments.

Soft Skills & Cultural Alignment

Excellent organisational and prioritisation skills, with the ability to manage multiple campaigns and competing deliverables.

A proactive, execution-focused approach with strong ownership and accountability.

Ability to work independently while maintaining effective collaboration with internal and external stakeholders.

Strong attention to detail, particularly in content accuracy, campaign execution, and brand consistency.

Effective communication and stakeholder management skills, including confidence engaging with international business teams.

A collaborative, service-oriented mindset with a genuine commitment to teamwork and positive customer relationships.

Adaptability, problem-solving ability, and enthusiasm for learning new technologies and marketing approaches.

A future-focused mindset with a commitment to innovation, continuous improvement, and professional development.

Responsibilities

Marketing Campaign Execution

Coordinate and execute B2B marketing campaigns aligned with business objectives and strategic priorities.

Convert marketing plans into actionable tasks, campaign calendars, and clearly defined deliverables.

Manage campaign execution across email, digital platforms, social media, and other relevant channels.

Coordinate campaign assets, content requirements, stakeholder approvals, and publishing activities.

Track campaign progress, proactively address dependencies, and maintain consistent delivery.

Identify opportunities to enhance campaign processes, execution quality, and overall marketing effectiveness.

Lead Generation & Marketing Automation

Support lead-generation initiatives and prospect engagement across multiple digital channels.

Develop and maintain automated lead-nurturing workflows using CRM and marketing automation platforms.

Coordinate automated email sequences, audience segmentation, and prospect follow-up activities.

Support lead capture and nurturing initiatives associated with digital campaigns, webinars, events, and inbound enquiries.

Maintain accurate CRM records, prospect databases, contact lists, and campaign information.

Monitor lead engagement and campaign performance to identify opportunities for improved conversion.

Leverage platforms such as GoHighLevel, HubSpot, or similar tools to streamline marketing workflows.

Content Development & Digital Communications

Create, edit, and coordinate engaging content for marketing emails, newsletters, blogs, social media, and digital campaigns.

Transform technical information and technology-related concepts into clear, accessible content for business audiences.

Collaborate with internal subject matter experts to develop educational, promotional, and thought-leadership materials.

Maintain content calendars and coordinate content development, review, and publication.

Develop customer communications covering technology updates, industry trends, business insights, and relevant services.

Ensure consistency in brand messaging, tone of voice, and editorial standards across all channels.

Use AI-assisted tools to enhance content research, drafting, editing, and productivity while maintaining accuracy and quality.

Social Media & Digital Marketing

Coordinate social media marketing activities aligned with campaign objectives and content strategies.

Prepare, schedule, and publish engaging content across relevant digital channels.

Support website and blog updates in collaboration with technical and creative resources.

Maintain a consistent and professional digital presence through coordinated content and campaign activity.

Monitor audience engagement and campaign performance to improve content effectiveness.

Webinar & Event Coordination

Support the planning and execution of webinars, virtual presentations, customer events, and other ma