Marketing Specialist (Communication)

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Key Responsibilities :

1) Proof content development (end-market focus)

• Produce local proof assets: customer stories, case studies, testimonials, and quantified proof points.
• Maintain a proof pipeline aligned to regional product, technology, and end-market priorities.
• Coordinate stakeholder interviews (sales, partners, customers), gather data, and convert inputs into publishable content.

2) Product communications

• Create product communication packages for regional release needs, including:
• “What’s new / why it matters” messaging
• Spotlights, feature-benefit proof points, and application relevance
• Sales-ready summaries and talk tracks for partner and internal use
• Partner with Product Management to validate technical accuracy and positioning.

3) Localization and compliance discipline

• Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages
• Maintain an approved claims/terminology register and ensure all translations align with legally approved language.
• Implement QA workflows for accuracy, tone, formatting, and compliance across all deliverables.

4) Campaign content bundling and channel readiness

• Build complete campaign content bundles aligned to campaign briefs and event needs, including:
• Web copy/landing page copy, email copy, social copy, ads copy, key visuals briefs
• Sales enablement assets (one-pagers, pitch slides, proof packs)
• Ensure assets are delivered in channel-ready formats with correct metadata, naming conventions, and version control.

5) Agency coordination and content performance iteration

• Coordinate with the digital agency on content-related scope and delivery:
• Provide content briefs, timelines, and acceptance criteria
• Review and QA content implementation (web pages, emails, ads) before launch
• Provide content iteration requests based on performance data and feedback

Collaboration and interfaces

• Day-to-day aligned with Regional Marketing Campaign Owner
• Works closely with: Regional Territory Sales, Product Management, Regional Marketing, Legal/Compliance, Digital Agency, Partners/Distributors

Success measures (examples)

• On-time delivery of campaign content bundles and localized assets
• Increase in sales enablement adoption (downloads/usage, sales feedback)
• Campaign performance improvements linked to content iterations
• Growth of regional proof library and usage across channels

Qualifications:

Graduate in Mass Communication

Experience:

• 3–6 years in B2B marketing content, product marketing, or communications (industrial/technical preferred)
• Proven experience producing case studies and proof-driven content
• Strong writing/editing skills; able to translate technical inputs into customer value
• Experience coordinating translation/localization workflows and QA
• Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills and competencies

• Content strategy and packaging for campaigns
• Product messaging, proof point development, and storytelling
• Detail-oriented QA mindset (claims, terminology, formatting, brand consistency)
• Strong project management and stakeholder management
• Data-minded: uses performance insights and feedback to improve content
• Fluency in English is a must, additional languages are considered a plus

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