Marketing Specialist (Leadership Team) - URGENT HIRING

• Company: Ascension Business Solutions LLC
• Department: Marketing
• Reports To: Marketing Manager
• Position Type: Full-Time
• Work Setup: Remote
• Schedule: U.S. Business Hours (Graveyard Shift – PH Time)
• Compensation: Competitive compensation package, commensurate with experience and leadership role alignment

Role Overview

The Marketing Specialist is responsible for the execution, distribution, and performance of ABS marketing campaigns that support demand generation, qualified lead growth, lead nurturing, and revenue contribution.

The role turns approved marketing strategies and campaign plans into measurable marketing activities across paid and organic channels. This includes campaign execution, lead generation, paid advertising, GoHighLevel management, marketing channel distribution, webinar promotion, performance tracking, and coordination with Sales and BDC.

The Marketing Specialist works closely with the Marketing Manager, Digital Creative Specialist, Social Media & Brand Strategist, Sales, and BDC to ensure campaigns are executed effectively and continuously optimized based on performance.

Key Responsibilities:

(Responsibilities may evolve based on business needs)

1. Campaign Execution

Execute marketing campaigns based on approved strategies, priorities, and timelines.

Coordinate campaign requirements, assets, timelines, and deliverables.

Ensure campaigns are launched accurately, on schedule, and properly documented.

Monitor campaign execution and resolve operational issues promptly.

2. Lead Generation & MQL Growth

Generate qualified leads through organic and paid marketing activities.

Support monthly lead and MQL targets.

Monitor lead quality and identify opportunities to improve lead generation.

Support initiatives that move prospects from initial engagement toward qualified opportunities.

3. Paid Marketing

Manage Meta/Facebook and Instagram advertising campaigns.

Support LinkedIn advertising when needed.

Monitor CPL, reach, engagement, clicks, conversions, and overall campaign performance.

Optimize targeting, budgets, placements, and campaign execution based on results.

Support Google Business Profile optimization and local SEO initiatives.

4. GoHighLevel & Lead Nurturing

Manage day-to-day marketing activities within GoHighLevel (GHL).

Capture, organize, and track leads throughout the marketing funnel.

Support lead nurturing campaigns, workflows, and automation.

Help improve Lead → MQL → Demo conversion.

Maintain accurate lead and campaign information within GHL.

5. Marketing Channel Distribution

Manage the operational distribution of approved campaigns and content across Facebook, Instagram, TikTok, LinkedIn, YouTube, website, email, and other relevant channels.

Ensure approved content is published accurately and according to schedule.

Verify links, landing pages, forms, and calls-to-action before publication.

Monitor channel performance and identify opportunities for improvement.

6. Webinar & Campaign Promotion

Coordinate the promotion and marketing execution of webinars, events, and special campaigns.

Support registration, landing-page, form, and promotional requirements.

Manage registration and follow-up through GoHighLevel.

Track registrations, attendance, engagement, and resulting opportunities.

Support post-event lead nurturing and follow-up.

7. Campaign Reporting & Optimization

Monitor campaign performance and conversion results.

Track leads, MQLs, CPL, booked demos, conversion rates, and other relevant metrics.

Identify what is working and what needs improvement.

Recommend improvements to targeting, distribution, messaging, creative, and campaign execution.

Use performance data to support continuous marketing optimization.

8. Sales & BDC Handoff

Ensure qualified leads are properly captured and handed over to Sales/BDC.

Maintain accurate lead information and status.

Support lead nurturing before and after initial engagement.

Coordinate with Sales/BDC regarding lead quality and progression.

Help maximize Marketing's contribution to booked demos and signed contracts (SOCs).

9. Marketing Tools & Innovation

Use marketing, analytics, CRM, automation, and creative tools required for campaign execution.

Use Canva, CapCut, Adobe, and other tools when needed.

Utilize AI tools to improve marketing research, content, automation, reporting, and workflow efficiency.

Stay updated on relevant marketing tools, platforms, and practices.

Recommend practical improvements to marketing processes and technology.

Preferred Qualifications:

Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.

1–3 years of experience in digital marketing, lead generation, campaign execution, marketing operations, or a related role.

Hands-on experience with Meta/Facebook Ads and Instagram advertising .

Experience with GoHighLevel or similar CRM/marketing automation platforms .

Experience in lead generation and demand generation , preferably in a B2B or service-based environment.

Working knowledge of marketing funnels, lead nurturing, and conversion tracking.

Familiarity with Google Business Profile, SEO, and Google Analytics/GA4 .

Experience with LinkedIn advertising is an advantage.

Experience supporting webinars, events, email campaigns, or other lead-generation initiatives.

Basic graphic design and video editing skills using Canva, CapCut, Adobe, or similar tools .

Comfortable using AI tools for research, content development, automation, analysis, and productivity.

Strong analytical, organizational, communication, and problem-solving skills.

Ability to manage multiple campaigns, platforms, and deadlines simultaneously.

Highly proactive, detail-oriented, adaptable, and willing to continuously learn new marketing tools and technologies.

Scope & Boundaries

Scope of the Role

The Marketing Specialist owns the operational execution, distribution, lead generation, and performance management of marketing campaigns, including:

Campaign execution and coordination

Lead generation and MQL growth

Paid advertising

GoHighLevel and marketing automation

Lead nurturing

Marketing channel distribution

Webinar and campaign promotion

Campaign tracking and reporting

Conversion optimization

lead handoff to Sales

Marketing tools and technology

AI-supported marketing workflows and processes

Role Boundaries

The Marketing Specialist is responsible for where, when, and how approved campaigns are distributed, how leads move through the marketing funnel, and how campaign performance is monitored and optimized.

The role does not independently determine the overall marketing strategy, department priorities, brand direction, or major campaign positioning. These remain under the direction of the Marketing Manager.

The Marketing Specialist works with the Digital Creative Specialist for creative production and digital assets and with the Social Media & Brand Strategist for brand, messaging, and content direction.

The Marketing Specialist may recommend changes based on campaign performance, market feedback, and data, but significant changes to strategy, positioning, budget, or campaign direction should be aligned with the Marketing Manager.

Compensation & Benefits:

Ascension Business Solutions offers a structured, long-term employment opportunity designed to support stability, growth, and professional development.

Competitive compensation aligned with leadership role scope and experience

Paid training and structured onboarding

Fully remote work setup, including company-issued laptop and noise-canceling headset

HMO health coverage (subject to eligibility guidelines)

Paid Time Off (PTO)

Performance-based annual salary increases

Additional bonuses are available after 6 months of tenure

ABS is intentional about building long-term