Marketing Sr Director: CareerMD

Healthcare’s helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding

CareerMD has been one of the most trusted brands in physician recruitment for more than 20 years. We provide career resources for physicians and advanced practice providers, a comprehensive suite of recruitment marketing tools for healthcare employers, and operate the nation’s largest network of in-person career fairs—spanning over 100 cities annually.

Now backed by CHG Healthcare—named to Fortune’s “Best Companies to Work For” list for over a decade—CareerMD is entering an exciting period of rapid growth. We are investing in our platform, expanding our reach, and building the marketing function that will drive the next chapter of our growth on both sides of our marketplace.

Position Summary

The Senior Director, Marketing is a senior leadership role responsible for building and running CareerMD’s full marketing function—spanning both sides of our two-sided marketplace. On the B2B side, this leader will generate the qualified leads that fuel our sales pipeline, strengthen CareerMD’s brand among healthcare employers, and improve measurable indicators of market position including NPS and brand awareness. On the B2C side, they will grow our network of engaged physicians and advanced practice providers, driving user registrations, monthly active users, job applications, and career fair attendance.

Email marketing is CareerMD’s highest-volume channel today, and this leader will be expected to run it with rigor while simultaneously building the multi-channel foundation that reduces our concentration risk and drives diversified growth over time.

This is a role for a marketer who knows their numbers cold. The right candidate is equally comfortable building a performance channel strategy in a spreadsheet and presenting results to the executive team. They bring deep digital direct response experience, strong instincts for what moves the needle in a two-sided marketplace, and the organizational credibility to serve as a true cross-functional partner to Sales, Operations, and Product.

Why us?

CareerMD is backed by CHG Healthcare, one of the most recognized names in healthcare staffing and a perennial member of Fortune’s “Best Companies to Work For” list. CHG is built on a people-first culture that emphasizes employee well-being, professional development, and doing work that makes a genuine difference in healthcare delivery across the country.

Responsibilities

B2B Marketing — Employer Acquisition & Brand

Own the strategy and execution of B2B marketing, with direct accountability for generating marketing qualified leads (MQLs) and sales qualified leads (SQLs) that convert to employer revenue.

Develop and manage a multi-channel marketing strategy—including email, paid search, paid social, content marketing, SEO, and event-based marketing—optimized for employer acquisition and engagement.

Build and strengthen CareerMD’s brand among healthcare employers, positioning the platform as the premier destination for physician and advanced practice provider recruitment.

Track and improve brand health metrics including awareness, NPS, and employer satisfaction, using data to inform strategy and demonstrate marketing’s contribution to business outcomes.

Partner closely with the Sales team to align on lead quality standards, pipeline coverage targets, and feedback loops that continuously improve B2B marketing performance.

Develop account-based marketing (ABM) capabilities to support pursuit of strategic employer accounts.

B2C Marketing — Physician & Provider Network Growth

Own the strategy and execution of B2C marketing, with accountability for growing CareerMD’s network of registered and actively engaged physicians and advanced practice providers.

Drive measurable improvement across the full physician engagement funnel: user registrations, monthly active users, job applications, and career fair attendance.

Manage and continuously optimize CareerMD’s email marketing program—our highest-volume engagement channel—including list segmentation, deliverability, lifecycle automation, A/B testing, and performance reporting. Improve what’s working while building toward a more diversified channel mix.

Build and expand a paid and organic channel mix—including paid search, paid social, programmatic display, SEO, and content—to reduce email concentration and create durable, diversified acquisition pipelines.

Apply a rigorous test-and-learn approach: design and run A/B and multivariate experiments across channels, audiences, messaging, and creative to continuously improve performance.

Develop audience segmentation strategies that tailor messaging and channel selection to physician specialty, career stage, and engagement behavior.

Build and grow CareerMD’s organic presence through content marketing, SEO, and community-driven initiatives that establish credibility and trust with the physician community.

Performance Marketing & Analytics

Own the performance marketing function end-to-end: channel strategy, budget allocation, campaign execution, and reporting—with a clear line of sight from spend to business outcomes.

Establish and maintain a rigorous metrics framework spanning both B2B and B2C: CAC, LTV, MQL/SQL volume and conversion rates, cost per registration, cost per application, email engagement rates, and channel-level ROI.

Build dashboards and reporting cadences that give leadership clear visibility into marketing performance, pipeline contribution, and audience growth.

Manage the marketing budget with financial discipline, continuously optimizing channel mix based on performance data.

Cross-Functional Partnership

Partner closely with Sales to align marketing strategy with revenue goals, ensure strong MQL-to-SQL conversion, and support pipeline growth through targeted campaigns and enablement materials.

Collaborate with Operations and Product to align marketing strategy with platform capabilities, user experience improvements, and product launches.

Partner with CHG Healthcare sister brands to ensure they understand and can articulate the value of CareerMD’s offerings, identifying co-marketing and cross-sell opportunities where appropriate.

Serve as a key contributor to CareerMD’s overall business strategy, bringing market intelligence, audience insights, and competitive perspective to leadership discussions.

Team & Function Leadership

Build, lead, and develop a high-performing marketing team, establishing clear roles, accountability structures, and a culture of data-driven decision-making.

Identify and implement marketing technology and AI tools that improve execution speed, campaign personalization, and measurement capability.

Establish best practices across the marketing function—from campaign planning and creative development to analytics, attribution, and reporting.

Who You Are

We care as much about how you think and operate as what’s on your resume. The characteristics below are not nice-to-haves—they describe the mindset we’re building this team around. If you don’t check every experience box above but you recognize yourself in all five of these, we want to hear from you. In our experience, people who operate this way find a way to win.

Bias for action. You don’t wait for perfect information or a green light to start moving. You identify what you can learn, build, or test right now, and you go. You’d rather make a smart decision quickly and adjust than deliberate until the moment has passed.

Lifelong learner. You actively seek out new ideas, tools, a