Media Buyer

About the Role:

As a Media Buyer at Mindvalley, you’ll drive the planning, execution, and optimization of digital advertising campaigns that fuel our global growth. You’ll own campaign performance, leverage AI-driven solutions, and collaborate closely with creative and funnel teams to deliver high-impact results across multiple platforms.

What you’ll do:

Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels

Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures

Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions

Collaborate with creative, funnel, and product teams to align messaging and creative direction

Translate funnel objectives into actionable creative briefs and performance-driven ad concepts

Ensure accurate tracking and attribution across pixels, Conversions API, and GA4

Maintain campaign dashboards and deliver weekly performance insights and recommendations

Act as a feedback engine for creative teams, identifying winning angles and escalating learnings

Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley’s strategy cutting-edge

What success looks like

Campaigns are launched and optimized with clear, measurable improvements in ROAS and lead acquisition

Structured testing delivers actionable insights, with at least two new winning creative angles identified

Accurate tracking and attribution are in place, with reliable reporting on all key metrics

Creative and funnel teams receive regular, data-driven feedback that improves ad performance

Mindvalley’s ad strategy is benchmarked and iterated to match or exceed industry leaders

What we’re looking for

4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results

Deep understanding of platform-specific best practices, campaign structures, and creative formats

Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization

Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies

Experience collaborating with creative and marketing teams to develop high-performing ads and funnels

Nice-to-have: Experience with advanced tracking setups (Conversions API, GA4), and a portfolio of AI-driven campaign improvements

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.