Media Planner-Account Innovation Office, Marketplace Business (C&M)

Job Description:

• Business Overview
• The Marketplace business is the development of Rakuten Ichiba, the founding business of Rakuten.
• Rakuten Ichiba, founded in 1997 and continuing to this day, embodies Rakuten's mission of "empowering people and society through innovation," and has created a system that allows people who are good at business to easily open stores beyond the limits of the business sphere, delivering the joy of shopping to users throughout Japan. We are now one of the largest EC companies in Japan.

• Rakuten Ichiba service page
• https://www.rakuten.co.jp/

• Department Overview
• Account Innovation Office's mission is to make Rakuten Ichiba the e-commerce platform of choice for everyday shopping by expanding the manufacturer business on Rakuten Ichiba. This frontline department provides a wide range of support to manufacturers as a consultant for customer and brand development using Rakuten's assets, including proposing advertising placements and solutions, supporting marketing activities inside and outside Rakuten Market, and analysing data.
• The department also develops distribution promotion plans such as Rakuten Brand day and Rakuten Surprise Day, as well as fulfilment services for manufacturers at their shops.

• Position:
• Why We Hire
• The speed of business growth is accelerating as manufacturers become increasingly aware of the marketing on Rakuten Ichiba and the use of retail media, and there is a need to strengthen staffing and advanced media planning in order to expand business areas and achieve a high level of customer satisfaction.

• Position Details
• The Brand Communication Section is an organisation that designs, produces and arranges for the realisation of plans and campaigns for manufacturers within Rakuten Ichiba. In this context, media planners are responsible for media planning, arrangements, effectiveness verification and analysis, mainly of web advertising, in the guidance of each plan or campaign.

• Specific duties:
• The Media Planner will be involved in the use of targeted advertising that utilises Rakuten member data to promote the manufacturer's brand and products to users, and support the client's marketing activities.
• In the promotional advertising packages for manufacturers, mainly for the Rakuten market, you will be responsible for the following.
• - Media planning (traffic design)
• - Arranging internal advertising media in accordance with the planning
• - Monitoring, operation and adjustment of advertising effectiveness
• - Reporting
• The mission is also to develop new advertising menus and media, and to analyse the effectiveness of these by utilising them, and to generate knowledge.

In actual work, in addition to sales, close communication is maintained with the production direction team and media staff, and progress is made according to each manufacturer's campaign.

• Work Environment
• The team consists of five media planners and one temporary employee.
• The team is made up of people in their 30s and 40s, and is calm and open.
• The organisation is mainly made up of mid-career workers.
• Mandatory Qualifications:
• At least 3 years' relevant work experience in digital marketing

• Desired Qualifications:
• Experience in sales, planning and operations in an advertising agency

• Others Information:
• Additional information on Location
• Rakuten Crimson House
• 1-14-1 Tamagawa, Setagaya-ku, Tokyo

• Additional information on English Qualification
• TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)
• Proof of eligibility is required by the timing of the offer letter.
• If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.

#business #marketing #PR #commerce #RakutenIchiba

Languages:

Japanese (Overall - 4 - Fluent)