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WPP Media

Media Planner

Toronto, Canada

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hirly's read of this role

Seniority
Mid level
Stated salary
C$39,750 – C$66,250 per year
Country
CA
Work mode
On-site / unstated
First seen by hirly
30 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

The Media Planner provides support to the managers in the senior team, contributes to overall client service requirements and assists in the management of media plan executions.

Key Responsibilities

Day to day for some client contacts

Nurture relationships with and work directly with client partner agencies

Build positive relationships with client contacts

Assist in the development of media plans and presentations in conjunction with senior planners

Be able to put smaller plans together and execute with minimal management direction

Support Digital campaign launches and digital trafficking

Effectively work with AdOps, Partner vendors, Finance, Investment Team and other internal groups in order to ensure the campaign performance

Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order

Support planning team to ensure deadlines are met

Oversee all media accounting and administrative duties required on assigned accounts, including monthly media expenditure reports (BCRs)

May carry out buy brief meetings with Investment Team

Access appropriate research as it applies to clients’ needs, using Integrated Media Systems, InfoSys, COMNavigator, comScore, and other proprietary tools

Requirements

Strong customer service skills

Demonstrated time management and multitasking skills with great attention to detail

Solid collaborative and team work oriented skills

Excellent verbal and written communication skills

Understanding of media across digital channels and analytics reports

Trafficking knowledge (preferred)

Proficiency with research tools

Strong computer skills with a particular emphasis in Excel and PowerPoint

Desire to develop and excel in their media career and a passion for all things media

Begin to develop presentation skills

Begins to understand the client’s business

Desire to develop and excel in their media career and a passion for all things media

Develop understanding of Systems Thinking

Develop presentation skills

Develop audience planning skills

1-2 years media planning/buying experience

Post-secondary degree, specialization in Advertising and/or Marketing an asset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$39,750 — $66,250 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

Original posting on WPP Media's site ↗

Listed on hirly, a job board. hirly is not the employer: WPP Media is hiring for this role.

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