Media Planning Director

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About Our Brands

Wavemaker :

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

EssenceMediacom:

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Mindshare:

Mindshare, part of WPP, delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

• Job Location: Taipei, Taiwan
• Language Requirement: Native or Fluent in Mandarin Chinese. Fluency in English is a plus.

Role Summary and Impact

Develop media plan and innovations for the client, in line with their business and marketing goals.

Able to lead strategic conversations on media and communication planning, have a strong understanding of cross channel media strategy.

Provide media planning recommendations on your set of brands, driving best practice to ensure an integrated communication for the certain category.

Act as a senior level contact on all campaign related operations & executions across relevant platforms internally and externally.

Excellent project management ability, able to lead and coordinate an international team force to deliver campaign with high quality and on time.

Execute, track, and optimize campaign performance of planned media campaigns. Across digital, social, and offline media.

Design each campaign's measurement plan, media learning agenda, and in/post campaign review report.

Be responsible for the planning team coaching, career development, and role progression.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Minimum 8~10 Years of experience handling media planning, both digital and traditional media.

Self-motivated, analytical, and digital savvy.

Enthusiastic at embracing data, media solution, and AI technology.

Able to work independently, multitasking, and collaboratively.

Strong ownership, ability of driving project progression, and sense of urgency for deadlines.

Fluent English in business occasions.

Understanding of the Taiwan market media ecosystem & business landscape.

Experience in handling international brands in top agencies is preferred.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-AL2

Please read our Privacy Notice for more information on how we process the information you provide.