Medical Copywriter (EST timezone)

FTC

Remote, ES T time zone

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's liv es . Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, N es tle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Valu es

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindn es s and r es p ect at the core. ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindn es s ’ are the valu es that guide us.

About the role

This Copywriter should poss es s an understanding of pharmaceutical marketing and be able to communicate brand objectiv es to authentically connect with audienc es . The Copywriter will need to translate complex details of various therapeutic areas (Oncology, CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelin es , and marketing goals to develop dig es tible promotional content and m es saging across channels.

This position requir es a highly detailed, creative thinker with excellent storytelling abiliti es , as well as a love for life scienc es , r es earch, and annotation. This role will help craft bold and evocative marketing m es sag es , promotional-only training materials, and digital content that engag es and influenc es sal es teams, HCPs, and patients and their caregivers.

What you’ll do

Creating and executing innovative and effective content strategi es and communication campaigns based on secondary market r es earch and insights

Analysing available data for a market, competitors, and the needs/preferenc es of our audience to help our team create relatable and captivating content

R es p onsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style

Interpret creative briefs to develop and produce creativity from concepts through execution

Monitoring the execution of the es tablished plans and strategi es

Deciding on content formats and publishing dat es

Managing the creation of editorial calendars and adhering to the proposed timelin es

Supporting creative teams with feedback and guidance on scientific accuracy

R es earch and understand the clients’ needs and target audienc es , through an online search, review of existing r es earch, and interviews with subject matter experts

Write original copy and edit content for a range of marketing and communications materials; use referenc es and annotations as needed

Collaborate with a team of client service managers, strategists, and creative staff on timelin es , allocated r es ourc es , and creative execution

Pr es ent copy concepts and final deliverabl es to the internal team, and to the client as needed, and participate in client pitch es on occasion

Revise copy based on internal and client feedback/direction

Participate in the regulatory r es p onsibiliti es and requirements to gain asset approvals

Meets es tablished deadlin es or provid es reasonable notice of special circumstanc es requiring deadline extension

About you

Minimum 7 + years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sal es / copywriting)

A degree/diploma in health science (medicine/pharma/biology/bioscienc es etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any additional marketing degree/certification/diploma will be a plus

Experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.

Develop copy and concept for marketing materials

Use storytelling skills to create engaging assets

Understand and internalize brand guidelin es and strategy, to implement the same in developing collaterals for the client

Work closely and flexibly with d es ign, brand, production, digital, and product teams to deliver strategic initiativ es

Contribute to cross-channel creative ideation/campaign development

Es tablish and maintain the high es t possible standards of promotional content

Maintain up-to-date knowledge of client-related industry trends

Stay updated on appropriate style guidelin es and brand voice for consistency in m es saging

Understand and follow regulatory standards and requirements for succ es sful submissions

Follow b es t practic es for annotations

Identify copyrighted material that requir es permission for reproduction; proc es s permission requ es t when required

Effectively use company project management and communication software

Attend kick-off, status, and other job-related meetings

Incorporate client feedback and collaborate with the team to addr es s

You are a Data-driven storyteller that is capable of synth es izing complex concepts into engaging narrativ es that deliver real value to customers (HCP’s & Patients) and position the brands superiority

Communicate effectively, including active listening and taking direction

Manage complexity and recognize when to ask qu es tions

R es ourcefuln es s, particularly with knowledge application and problem-solving

Customer focus, mainly by learning how to anticipate customer needs

Ensure accountability, by following through and taking r es p onsibility

Strong skills in time management, prioritizing, and organizing, with attention to detail and ability to adhere to deadlin es

Exceptional writing and r es earch skills

Ability to work independently and with a team to meet deadlin es

Excellent organizational skills and multitasking ability

You live & breathe Greenpark’s core valu es ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindn es s ’ - championing openn es s, r es p ect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our valu es .