Merchandise Marketing Intern

About the Job

#ABtalks is looking for a driven, creative, and highly organized Merchandise Marketing Intern to support our Merchandise Executive in promoting and elevating the #ABtalks product line, including card games, apparel, and exclusive member items. This internship offers hands-on experience in merchandise marketing, content creation, campaign coordination, and performance tracking for one of the region’s most influential platforms. The ideal intern is proactive, detail-oriented, and passionate about content, design, and brand storytelling.

Key Responsibilities

Content Creation (TikTok, Reels & Social Media Posts)

• •Create engaging short-form videos to promote merchandise.
• •Capture simple visuals/footage for product showcases and BTS.
• •Use basic design tools to prepare simple on-brand visuals.
• •Maintain brand aesthetic and tone across all content.

Merchandise Marketing Support

• •Assist in brainstorming and executing marketing ideas for merchandise campaigns or activations.
• •Support with preparing product materials for shoots or social posts.
• •Conduct trend research to help keep content relevant and engaging.

Social Media & Performance Tracking

• •Help manage the merchandise content calendar.
• •Monitor TikTok and Instagram performance.
• •Summarize weekly learnings and suggest optimizations.

Coordination & Operational Support

• •Organize product assets, visuals, and content folders.
• •Support with internal communication for marketing needs.
• •Assist the Merchandise Executive in campaign preparation and daily tasks.

Requirements & Skills

• •Strong understanding of TikTok + Reels trends.
• •Basic design and editing skills (Adobe Suite, CapCut, TikTok tools).
• •A strong eye for aesthetics and consistency (style, color, layout).
• •Good organizational and communication skills.

Personal Attributes

• •Not afraid to experiment and be creative.
• •Detail-oriented.
• •Proactive, organized, and a team player.
• •Comfortable approaching people for content, collaboration, and on-ground activations.

What You’ll Gain

• •Real experience in merchandise marketing and campaign execution.
• •Opportunity to build a strong portfolio of video, design, and marketing work.
• •Direct mentorship from the Creative team.
• •Exposure to strategy, branding, and content development.
• •Internship certificate upon successful completion.