Motorcycle Sales Associate (Fit Specialist)

Description

Fuel your passion, ignite your career! As a Motorcycle Sales Associate, you won’t just sell bikes—you’ll sell freedom, adventure, and the Harley-Davidson lifestyle. Every conversation is a chance to connect riders with the machine that matches their spirit, whether it’s a first-time buyer chasing the dream or a seasoned enthusiast upgrading their ride. This role is about more than transactions—it’s about building relationships, sharing stories from the open road, and guiding customers toward experiences that last a lifetime.

Job Title : Sales Fit Specialist

Department Supervisor : Sales Manager

Provide a prompt, dependable, high-quality experience to all customers in the motorcycle sales department. Ensure that customers are custom fitted to the motorcycle that meets their needs.

Key Results Areas

• •Sales Department Operations
• •Customer Service

Major Duties and Responsibilities

1. Sales Department Operations

• •Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.
• •Take customers on test rides (Demo Rides).
• •Solicit all necessary information from the customers for steps 1 – 5 of the Sales Process (Greet; Probe; Sit-on; Presentation; Sit-down).
• •Present the features & benefits of the dealership.
• •Show each customer advantages of our store versus other competitors.
• •Follow procedures to ensure timely and proper completion of showroom log entries in the CRM System.
• •Maintain at least the minimum requirement of Traffic Log entries, Phone Calls and emails per month defined by the pay plan.
• •Introduce customers to the Assistant Sales Manager (ASM).
• •Introduce new customers to the F&I, Service, Parts, and General Merchandise departments and their personnel.

2. Customer Service

• •Ensure the in-dealership experience is a positive one.
• •Greet customers immediately, in a courteous and friendly manner.
• •Handle telephone transactions quickly, and courteously.
• •Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• •Conduct pre-delivery inspection prior to delivery to customer.
• •Handle the motorcycle delivery process to customers. Ensure that they understand the fit and function of the motorcycle they purchase.
• •Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
• •Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
• •Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
• •Alert the ASM or the Sales Manager to handle customer complaints or concerns.
• •Attend training sessions to keep current with sales techniques and sales department issues.

3. Other Duties

As Assigned

Supervisory Responsibilities

None

Commitments

• •Treat all employees and customers fairly, courteously, and with dignity.
• •Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• •Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the ASM or Sales Manager.
• •Be prompt and available for flexible scheduling.
• •Be honest and fair in all business dealings.
• •Continually learn more about the products and services that the dealership sells. Stay current on motorcycle trends and selling features.

Requirements

Qualifications & Job Requirements:

• •Bachelor’s Degree preferred, not required
• •Passion for Harley-Davidson Motorcycles.
• •Must have a current motorcycle license or have the desire to get one.
• •Must have the ability to get along with a broad customer base.
• •High energy level.
• •Excellent communication skills.
• •Knowledge and experience with Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• •Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands

• •The noise level in the work environment is occasionally loud.
• •Requires the ability to balance and push an 900 lb. motorcycle.
• •Required to spend the majority of the day on your feet.

Working Conditions

• •Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• •Occasionally, exposed to exhaust fumes or other airborne particles.