Multimedia Production Specialist II

Job Title

Multimedia Production Specialist II

Agency

Prairie View A&M University

Department

Marketing

Proposed Minimum Salary

Commensurate

Job Location

Prairie View, Texas

Job Type

Staff

Job Description

Important Immigration information:

A Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Please be advised that Texas A&M University will NOT pay this fee. Therefore, if you need immigration sponsorship for your employment, we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Texas A&M University subject to this fee.

• In addition, on January 27, 2026, Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission. Accordingly, if you will now or in the future require sponsorship for employment visa status this moratorium may affect our ability to employ you should you be selected as the final candidate.
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• The Multimedia Production Specialist II, under general supervision, reports to the Manager of Creative Services and serves as a key member of the Creative Services Team within the Office of Marketing and Communications. The position independently plans, produces, edits, and delivers high-quality photography, video, motion graphics, and multimedia content that supports the University's marketing, communications, recruitment, engagement, advancement, and branding objectives.

The Multimedia Production Specialist II exercises independent judgment in developing creative concepts and visual storytelling solutions. The position collaborates with Creative Services colleagues and campus stakeholders to create compelling multimedia content that strengthens the Prairie View A&M University brand and effectively engages internal and external audiences across multiple communication channels.

The salary is determined in accordance with the University’s compensation structure and will be commensurate with the candidates’ education and experience, within the assigned salary range for this position.

Responsibilities:

Multimedia Production and Content Creation

• •Plans, shoots, edits, and produces high-quality photography, videography, motion graphics, and multimedia content for University marketing, communications, recruitment, advancement, branding, and engagement initiatives with general direction.
• •Develops creative concepts, visual narratives, scripts, shot lists, and storyboards that effectively communicate University messages and priorities.
• •Produces visual stories highlighting academic programs, student success, research, faculty expertise, athletics, alumni engagement, community partnerships, and campus life.
• •Performs all phases of multimedia production and post-production, including photography, videography, lighting, audio recording, interviewing, editing, color correction, audio enhancement, captioning, animation, motion graphics, file optimization, and content formatting.
• •Creates original multimedia content for the University's website, social media channels, digital signage, email marketing, presentations, advertising campaigns, commercial inventory, and other communication platforms.
• •Provides photography and video coverage of University events, ceremonies, special projects, campaigns, and institutional initiatives.
• •Produces content optimized for digital, social media, web, advertising, broadcast, and presentation platforms. Identifies visual storytelling opportunities and recommends creative approaches that increase audience engagement and support University goals.
• •Reviews multimedia content for technical quality, brand alignment, accessibility, accuracy, and overall effectiveness before publication. Maintains high standards of creative excellence, visual consistency, and professionalism across all multimedia projects.

Creative Services Collaboration and Brand Management

• •Collaborates with the Manager of Creative Services and other Creative Services Team members to execute multimedia projects supporting departmental and institutional priorities.
• •Works closely with colleagues throughout the Office of Marketing and Communications to integrate multimedia assets into broader marketing and communications strategies.
• •Consults with campus departments and stakeholders regarding project objectives, audiences, creative direction, production requirements, deliverables, and timelines. • Translates marketing and communications objectives into effective visual concepts and multimedia products.
• •Ensures all multimedia content adheres to University brand standards, visual identity guidelines, editorial standards, accessibility requirements, and messaging priorities. Contributes to the development and maintenance of a distinctive University photography and videography style that strengthens institutional identity and recognition.
• •Participates in creative planning meetings and provides recommendations on storytelling approaches, production techniques, and audience engagement opportunities.
• •Communicates project status, scheduling needs, and production considerations to the Manager of Creative Services.

Digital Asset and Equipment Management

• •Maintains an extensive and current library of photography, video, and multimedia assets representing University people, programs, events, accomplishments, and initiatives.
• •Organizes, catalogs, archives, and retrieves multimedia assets to support accessibility, institutional continuity, and long-term preservation.
• •Maintains appropriate file management, backup, storage, and archival practices for multimedia projects and digital assets.
• •Operates, maintains, inventories, and properly stores photography, video, audio, lighting, and related multimedia production equipment.
• •Recommends equipment upgrades, software enhancements, and workflow improvements that increase efficiency and production quality.
• •Remains informed of emerging multimedia technologies, production techniques, software applications, and industry best practices.

Administrative Support and Other Duties

• •Manages multiple assignments and production schedules to ensure projects are completed accurately and on time.
• •Coordinates production logistics including scheduling, locations, equipment, participants, and resource requirements.
• •Maintains production records, inventory information, permissions, releases, and related documentation. Uses University equipment, technology resources, and production assets responsibly and efficiently.
• •Performs other duties as assigned.

Required Education and Experience:

• •Bachelor’s degree in applicable field or equivalent combination of education and experience.
• •Two years of related experience.

Required Knowledge, Skills and Abilities:

• •Knowledge of word processing and spreadsheet applications.
• •Knowledge of planning and executing marketing plans with regards to multimedia preferred.
• •Excellent written communication, analytical, interpersonal, and organizational skills.
• •Ability to multitask and work cooperatively with others.
• •Ability to conceptually understand instructional needs and translate them in multimedia designs.

Preferred Qualifications:

• •Five years of professional experience in photography, videography, multimedia production, digital media, visual communications, marketing, public relations, advertising, or a related field.
• •Experience producing multimedia content in a higher education environment.
• •Experience supporting marketing, communications, public relations, branding, recruitment, advancement, advertising, or content marketing initiatives, including managing digital asset libraries, multimedia archives, project files, and production workflows.
• •Demonstrated ability to plan, produce, edit, and deliver high-