National Manager, Play

As the leading global type 1 diabetes (T1D) research and advocacy organization, Breakthrough T1D helps make everyday life with T1D better while driving toward cures. We invest in the most promising research to turn ideas into life-changing therapies and devices. We work with government, regulatory officials, and insurance companies to address issues that impact the T1D community -- breaking through barriers that limit access to care worldwide. We provide resources and guidance that makes it easier to live and thrive with T1D. This is more than a moment -- we're empowering a movement for the T1D community. Share your support and help educate and empower individuals facing type 1 diabetes.

Our mission is to improve lives today and tomorrow by accelerating life changing breakthroughs to treat, prevent and ultimately, cure T1D and its complications. Always, we are guided by a single purpose: As we drive towards curing type 1 diabetes, we help make everyday life better for the people who face it .

Under the leadership of the National Director, Play, this self-starting individual is responsible for stewarding and driving fundraising success for the Play program through the recruitment, development, and stewardship of content creators and streamers who fundraise for Breakthrough T1D. The National Manager, Play serves as a trusted point of contact and advisor to prospective and current streamers, facilitating program success through relationship-building, coaching, and hands-on support — both online and in person at gaming conventions, industry conferences, and in-person (IRL) streaming events.

The National Manager champions a strategic and integrated approach within the Play program, including streamer recruitment and onboarding, event and campaign support, community management across Twitch and Discord, and content creator engagement that increases fundraising participation and revenue at all levels. This role also ensures an extraordinary creator and community experience while assuring accuracy in data reporting practices and adherence to national standards of program delivery. The National Manager provides expertise and leadership to help ensure initiatives are positioned and supported for revenue growth through resource development including budget and event planning, data analysis, communication, and training. The collective body of work delivers successful implementation and financial results of the program to fulfill Breakthrough T1D's mission.

Key Responsibilities:

Fundraising

Holds direct revenue responsibility of $300K+ annually, driven through streaming peer-to-peer donations and corporate sponsorships.

Leads recruitment of new content creators and streamers across Twitch, YouTube, and emerging platforms to drive fundraising revenue for Breakthrough T1D Play.

Builds and manages a pipeline of prospective streamers, tracking outreach, onboarding, and fundraising activity from first contact through their first (and repeat) fundraising streams.

Collaborates with the National Director, Play and key stakeholders to develop and deliver core Play program strategies and best practices, through Game Over, T1D!, Pokethon, Raid for Research, T1.Done, Creators for Cures, and other Play campaigns and events, to ensure revenue and awareness results are achieved.

Cultivates and stewards relationships with current and past fundraisers, top creators, and industry contacts to drive retention and year-over-year growth in participation and revenue.

Regularly evaluates KPIs and revenue streams — including funds raised, viewership, and creator participation — seeking trends that will assist the Play program in growing fundraising in line with short- and long-term goals.

Educates content creators on best practices for charity streams, donation platforms, and social fundraising to help them succeed.

Volunteerism

Partners with streamers and creators to build strategies that encourage them to activate their own networks, sub-communities, and co-streamers, and to solicit funding and support from their audiences and industry contacts where they have influence.

Builds, establishes, and maintains a reliable pipeline of prospective streamers and community volunteers for each Play campaign and event; supports succession planning to sustain participation year over year.

Coaches streamers, partners and volunteers by applying best practices from across Breakthrough T1D’s national peer-to-peer (P2P) fundraising programs; actively seeks out learnings from other internal and external P2P programs.

Helps manage Play's Discord server, supporting and coordinating volunteers who help foster a welcoming, active community for streamers, gamers, and supporters.

Awareness

Builds a collaborative relationship with Marcom, Community Engagement & Strategic Initiatives, and Program Resources stakeholders to elevate and enhance opportunities to increase awareness, engagement, and revenue.

Represents Play and Your Way (DIY) programs in person at gaming conventions, industry conferences (e.g., TwitchCon), IRL streaming events, and other BT1D events, to build relationships, scout new talent, and grow the Play community.

Leads video strategy for Play across Twitch, YouTube and social channels, and supports a diverse content calendar in collaboration with national and chapter staff.

Shares Play community stories and successes through social media, blog posts, and email communications.

Reviews trends and works with the National Director and department stakeholders to address areas of opportunity as it relates to diverse audience recruitment and engagement.

Program Management / Admin

Regularly evaluates KPIs and revenue streams across the Play program and identifies trends that will assist in identifying actionable tactics in support of program strategies that drive outcomes.

Sets up and manages fundraising and event platforms (e.g., Tiltify) for campaigns, and coordinates related communications to past and prospective fundraisers.

Assists supervisor with reviewing budget and forecasts to inform planning and identify areas of opportunity and risk for Play. Upon identifying gaps, builds strategy and the roadmap to close the gap to meet and exceed budget.

Maintains accurate records of streamer relationships, fundraising activity, and outreach in Breakthrough T1D's CRM and fundraising platforms.

Collaborates with the Your Way (DIY) program on cross-program initiatives, and represents Your Way alongside Play at local events, conferences, and other external or internal opportunities as needed.

Qualifications:

5 years of relevant fundraising experience, particularly in streaming, gaming, content creator relations, or peer-to-peer fundraising. This should include emphasis on strategic planning, revenue generation, relationship maximization and stewardship, logistics, fiscal management, and event planning.

• •Direct experience recruiting, managing, and growing a streamer, content creator, or similar peer-to-peer fundraising community.
• •Proven success in recruiting and executing creator-led charity events with $25,000 or more in fundraising.
• •Demonstrated familiarity with gaming and streaming culture, including platforms such as Twitch, YouTube, and Discord.

Superior ability to influence and deliver results through a strategic and consultative role including an outstanding approach to customer service, responsiveness, and collaborative issue resolution.

Exceptional relationship-building, project management, decision-making, and team-building skills.

Proficiency with technology to support the development process, including online giving and event management systems/fundraising platforms. Experience with Tiltify and Salesforce preferred.

Detail-oriented and strong organizational skills.

Demonstrated competency when handling diversified assignments.

Demonstrated ability to interface with all levels of staff, streamers