OFI Communications and Engagement Specialist

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Department of Health and Human Services (DHHS)

Management Analyst I

Opening Date: October 23, 2026

Closing Date: November 5, 2026

Job Class Code: 0392

Grade: 21 (Pro/Tech)

Salary: $23.07 - $32.29 per hour*

*This is inclusive of a 2.50% recruitment and retention stipend

*New State employees are required to begin at Step 1, $23.07 per hour.

Position Number: 02022-7446

Location: Augusta, ME at 109 Capitol Street

The position allows for partial telework with management approval.

Currently, this position is not eligible for visa sponsorship or STEM OPT extensions.

This position reports to the Supervisor of Constituent Services with is part of OFI Communications channel. This is a full-time position working Monday through Friday.

Core Responsibilities:

The OFI Communications and Engagement Specialist plays a key role in connecting OFI with the people and communities it serves, ultimately supporting client satisfaction and improving access to information and services. You will manage public facing website and social media content and accounts, collaborate on program outreach efforts, assist with client service surveys, and analyze communication and client service data to identify trends, gaps, and opportunities for improvement. You will help translate complex program and policy information into clear, accurate, and accessible communication for clients, partners, and the public.

The position will use information from multiple sources, including website and social media analytics, newsletters, webinars, client surveys, and other feedback, to help leadership better understand client needs and improve OFI’s responsiveness. You will also support outreach planning, identify priority audiences, and help evaluate whether communications and engagement efforts are effectively reaching the people who need the information.

Within OFI, this position will collaborate with the Associate Director of Communications, Directors and Managers of OFI’s Programs, the Business Technology division, Program Administrators, contracted website and communication vendors, and other Offices within DHHS.

On an average day, you will:

Develop and create helpful content: Develop and maintain website content and design with website editors to enhance OFI’s public-facing maine.gov website and develop posts for social media. Translate complex program and policy information into clear, plain-language content that is accurate, accessible, and helpful to clients and the public. This includes managing an online OFI Question and Answer repository to guide responses to clients and the public on common topics, as well as creating engaging content for OFI’s newsletter, social media, website, and other communication channels.

Manage the OFI website: Maintain OFI’s public-facing website content and update page information as programs, policies, and services change. The website uses Drupal as its platform. This includes coordinating with DHHS’s website vendor, InforME, when implementing new pages, features, and changes.

Communicate about OFI activities and trends: Communicate verbally and in writing with co-workers, the public, and other agencies through Teams meetings, webinars, in person, email, website updates, social media, newsletters, and other communication methods.

Gather and analyze data: Gather and analyze data from the website, newsletter, webinars, social media, client service surveys, and other sources to understand whether OFI is reaching its audience with the right messages and providing respectful, helpful client service. Review information from multiple sources to identify trends, gaps, emerging issues, and opportunities to improve communication and client experience.

Explore data to create reports and track trends: Track and create monthly and quarterly reports of OFI communications and client service across the state. Develop executive summaries that communicate the most important findings, trends that management needs to know. Use data and client feedback to help identify opportunities to improve how OFI communicates with and serves clients.

Minimum Qualifications:

Six (6) years of education, training, and/or experience analyzing, evaluating, and/or developing improvements to organizational and/or managerial systems, programs, and practices.

Preferred experience includes:

Professional or lived experience with Medicaid, SNAP, and/or TANF, or other government support programs

Knowledge of state/federal laws, regulations, and rules pertaining to OFI programs, and other government systems

Knowledge of core graphic design concepts

The background of well-qualified candidates will demonstrate the following competencies:

Skills to: Stay organized with multiple projects and deadlines, attention to detail, and the ability to manage multiple tasks efficiently. Use technology easily for data management, report creation, data analysis for decision making, and cloud document collaboration. Evaluate websites for usability and interface design quality tailored to the audience. Analyze information from multiple sources to identify trends, gaps, and opportunities and use findings to inform recommendations.

Proficient Knowledge of: The Microsoft Office Suite, including webinar management, SharePoint, and data spreadsheets in Excel for report generation and analysis; Google Analytics and Meta analytics; Canva content development, including use of QR codes; Mailchimp platform for newsletter creation; the Meta Business Suite and social media strategy; Adobe suite including Acrobat accessibility tools; and the Drupal website platform. Knowledge of confidentiality, language access, website and document accessibility, and all necessary OFI and DHHS rules that apply to communications. Knowledge of plain language principles and health literacy.

Ability to: Establish and maintain effective and collaborative working relationships with staff, co-workers, constituents, other offices, and agencies. Work under administrative direction and possess a sense of urgency to meet deadlines. Communicate complex topics in a professional, accurate, and understandable way both verbally and in writing. Tailor communication to different audiences and identify appropriate ways to reach people with different needs. Exercise sound judgment, work independently, and recognize when updated information, additional guidance, or subject-matter expertise is needed. Use data, client feedback, and other information to identify opportunities for improving communication and client service.

Your experience in the competency areas must be addressed in your cover letter, or your application will be deemed incomplete and will not be processed.

Thinking about applying?

Research shows that people from historically excluded communities tend to apply to jobs only when they check every box in the posting. If you’re currently reading this and hesitating to apply for that reason, we encourage you to go for it! Let us know how your experience and passion set you apart.

Agency information:

The Department of Health and Human Services (DHHS) is dedicated to promoting health, safety, resilience, and opportunity for Maine people. The Department provides health and social services to approximately a third of the State's population, including children, families, older Mainers, and individuals with disabilities, mental illness, and substance use disorders. The Department also promotes public health, operates two state psychiatric hospitals, and provides oversight to health care providers.

The Office for Family Independence (OFI) connects Maine families to services and programs