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Varsity Brands

OneBeat Director, Event Technology & Production

NJ - Ocean Township

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hirly's read of this role

Seniority
Director
Stated salary
$110,000 – $130,000 per year
Country
US
Work mode
On-site / unstated
First seen by hirly
27 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com .

LOCATION DETAILS: Onsite Ocean Township, NJ

TRAVEL: Event travel will include overnight stays for events along with possible travel for company meetings and training. During season you will be expected to be available to travel and be on-call from February-July.

COMPENSATION: The pay for this position is $110,000-130,000 annually, plus the opportunity to earn an annual bonus based on personal and company performance.

The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

HOW YOU WILL MAKE AN IMPACT

The Director, Event Technology and Production will serve as a strategic partner to the SVP of Dance Events, aligning IT, Technical Development, Event Production, and Media functions with overall business objectives and event execution standards.

The Director, Event Technology and Production is responsible for overseeing and maintaining all aspects of the company’s technology infrastructure, ensuring reliable operations across offices, remote employees, and live event environments.

WHAT YOU WILL DO

  • Provide cross-functional leadership across IT, Event Production, and Media teams to ensure seamless coordination, clear accountability, and consistent delivery of high-quality event experiences at scale.
  • Establish and implement structured systems, workflows, and operational frameworks that improve efficiency, scalability, and repeatability across all event and technical operations.
  • Drive organizational discipline through strong time management practices, prioritization frameworks, and resource allocation to meet critical event deadlines and seasonal demands.
  • Build operational redundancy across systems, processes, and personnel to minimize single points of failure and ensure continuity in both office and live event environments.
  • Identify, assess, and proactively mitigate operational and technical risks, particularly within live event environments, ensuring business continuity and minimal disruption.
  • Maintain a high standard of event quality by developing a deep understanding of event execution, production workflows, and customer experience expectations.
  • Scale operational capabilities to support business growth, including expanding event volume, increasing technical complexity, and evolving media and production needs.
  • Lead with a management-forward approach, reinforcing accountability, ownership, and performance standards across all direct and cross-functional teams.
  • Act as a decision-making partner on technical and operational matters, leveraging a working knowledge of technology systems to bridge communication between technical and non-technical stakeholders.
  • Lead, mentor, and motivate a high-performing IT/Technical Development, Event Production and Media team.
  • Establish and communicate clear performance expectations and priorities for the team.
  • Manage team schedules and assignments to balance workload effectively across events and seasons.
  • Hire and onboard new team members; maintain employee retention through strong engagement and support.
  • Foster a culture of accountability, collaboration, and continuous improvement.
  • Conduct regular performance reviews and development plans aligned with annual cycles.
  • Develop a roadmap and vision for the OneBeat software
  • Successfully interact with all stakeholders to collect required features, analyze costs and implement modules.
  • Manage maintenance of office IT infrastructure & devices: East Office, West Office, Remote Employee Access/Administration - Internet, Network, Computer Workstations & Laptops for all users – 75+ Devices, IoT Devices
  • Manage maintenance of office web services & integrations (email, plugins, API work, etc)
  • Oversee administration of Apple & Microsoft User ID, 2FA, Device Registration, MDM
  • Oversee efforts to troubleshoot / solve team member technical issues (printer, network, integration, user software issues, etc)
  • Guide the strategy for organizational developmental needs (feature releases, bug tracking, etc) for all major projects (front-end websites, back-end database, local server scoring software, event apps – judging, photo, video) as well as any other related developmental needs: Coordinate with appropriate departments to gather needs, facilitate solutions & fixes, Hotfix / Bug Tracking Support & Resolution, Maintain accurate “backlog” & schedule story points based on needs of the business.
  • Oversee maintenance of office vinyl printer & supplies: Troubleshoot/repair hardware & user issues
  • Oversee maintenance of office copy / printer & supplies for V-180, V-280, & C9065 Xerox Multi-Function Printers: Troubleshoot/repair hardware & user issues, Point of contact for Stewart Xerox for billing, repairs
  • Oversee print jobs as submitted by team pre-season / event based: Awards, Signage, etc.
  • Oversee design / Update printed program template, oversee creation of program files for events
  • Oversee maintenance of all tour technology & scoring system – 150+ laptops, tablets, wifi hotspots, networking, etc.
  • Oversee maintenance of all tabulator & scorekeeper equipment & devices
  • Act as consultant for all other inter-departmental technical needs
  • Support road software and technology during all events over mostly weekends
  • Lead the IT/Technical Development, Production, and Media teams.

​

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES ​

  • Ability to problem solve under pressure.
  • Proven ability to lead individuals.
  • Proficient familiarity with productivity tools such as Microsoft Office Suites with fluency in Microsoft Excel.
  • Excellent organizational skills with the ability to handle multiple tasks simultaneously.
  • Exceptional communication and interpersonal abilities to interact with various stakeholders.
  • Ability to work independently and collaboratively as part of a team.
  • Strong problem-solving skills to handle unexpected customer issues effectively.
  • Strong knowledge of networking, hardware, and software troubleshooting across Apple and Microsoft environments
  • Strategic thinking and operational planning
  • Ability to manage large-scale event technology setups (laptops, tablets, networking, scoring systems, etc.)
  • Excellent organizational and communication skills with the ability to collaborate across departments
  • Willingness to travel and provide on-site technical support at events as needed

EDUCATION/EXPERIENCE

  • Experience managing budgets and improving operational processes
  • Experience with user administration (Apple ID, Microsoft accounts, 2FA, MDM) and cloud-based services
  • Familiarity with APIs, integrations, and web service administration
  • Hands-on experience
Original posting on Varsity Brands's site ↗

Listed on hirly, a job board. hirly is not the employer: Varsity Brands is hiring for this role.

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