Paid Media Specialist

About Accenture

Accenture helps the world's leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.

About the Role

We are looking for a confident, commercially minded Paid Media Specialist to join our Performance team and take hands-on ownership across client campaigns. This is a step-up position for someone who has mastered the fundamentals of paid media execution and is ready to contribute to strategy, media composition, optimisation direction, and performance outcomes more meaningfully.

In this role, you will be responsible for managing and optimising multi-channel paid media campaigns across Search, Social, Programmatic, Display, and Video - with a clear focus on driving measurable business impact. You'll work closely with senior specialists, strategists, and account leads, while increasingly operating as a trusted delivery partner on your accounts.

You will be expected to think beyond platform mechanics - connecting performance signals to audience behaviour, creative effectiveness, and broader marketing objectives. This role suits someone who is analytically strong, commercially curious, and motivated by continuous improvement - both in campaign performance and in their own professional growth.

Key Responsibilities:

Campaign Management and Ownership

Independently manage end-to-end paid media campaigns across key platforms (e.g. Google Ads, Meta, DV360, TikTok, LinkedIn), with accountability for performance delivery.

Translate media strategies into well-structured, executable media plans with clearly defined KPIs, budgets, and measurement frameworks.

Oversee accurate campaign setup, trafficking, targeting, and creative implementation across platforms.

Ensure tracking and tagging (UTMs, pixels, floodlights) are correctly implemented in collaboration with data and analytics teams.

Actively manage budgets and pacing to ensure optimal spend efficiency and performance delivery.

Maintain high standards of platform hygiene, including naming conventions, account structure, and documentation.

Ensure adherence to brand guidelines, compliance requirements, and client-specific regulations.

Optimisation, Analysis, and Reporting

Lead ongoing campaign optimisation across audiences, bids, creatives, placements, and formats to improve efficiency and outcomes.

Analyse performance trends to identify insights, risks, and growth opportunities across accounts.

Translate data into clear, actionable recommendations that inform future media decisions.

Own regular performance reporting, ensuring accuracy, clarity, and relevance for both internal and client stakeholders.

Contribute to testing roadmaps (A/B testing, creative experimentation, audience refinement) and evaluate results rigorously.

Strategy & Growth Contribution

Support senior team members in shaping channel strategies and performance approaches across clients.

Conduct deeper audience analysis, competitor benchmarking, and market research to inform campaign planning.

Stay up to date with platform developments, beta opportunities, and industry trends, proactively identifying opportunities for innovation.

Begin contributing to broader performance narratives - connecting paid media outcomes to business and brand objectives.

Collaboration & Client Engagement

Work closely with account managers, strategists, creatives, and data teams to deliver integrated performance solutions.

Participate confidently in internal and client meetings, contributing insights and performance perspectives.

Support junior team members through knowledge-sharing, guidance, and best-practice input.

Act as a reliable point of contact for day-to-day paid media delivery on assigned accounts.

We're Looking For

Bachelor's degree in Marketing, Digital Media, or a related field (or equivalent practical experience).

3–5 years' hands-on experience in paid media or performance marketing roles.

Strong working knowledge of major paid media platforms (Google Ads, Meta, Programmatic environments).

Relevant certifications (Google Ads, Meta Blueprint, DV360) strongly preferred.

Strong analytical capability, with confidence working in Excel / Google Sheets and interpreting performance data.

Ability to balance detail-orientation with strategic thinking.

Clear, confident written and verbal communication skills.

A proactive mindset with a strong sense of ownership and accountability.

Demonstrated curiosity, resilience, and appetite for continuous learning.

Bachelor's degree in Marketing

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.