Paid Social Specialist | Mid-Senior | Saily

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No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet’s #1 eSIM—built for explorers, powered by NordVPN.

Your impact? Helping people stay securely connected, wherever they go.

Main Responsibilities

Own Paid Social performance and growth for Saily across multiple global markets, with a primary focus on Meta, TikTok, and X;

Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS;

Manage, optimize, and scale campaigns with a seven-figure monthly budget, making sure every dollar is invested where it drives the most growth;

Build and run a continuous experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, and app store and landing page experiences;

Partner closely with Creative, Analytics, BI, Product, and CRM teams to sharpen creative performance, improve conversion rates, and grow user lifetime value;

Keep a close eye on both campaign performance and the wider business context (seasonality, travel trends, market dynamics), spotting opportunities, risks, and growth levers before anyone asks;

Analyze performance and business data to uncover growth opportunities, forecast outcomes, and shape strategic decisions;

Actively use AI to optimize and automate Paid Social processes, from creative production and testing to reporting, analysis, and campaign management, and help set the standard for how the team works with AI;

Challenge the status quo, evaluate and relaunch additional channels such as Snapchat and AppLovin, test new acquisition approaches, and help define how Paid Social contributes to wider Growth Team goals;

Stay ahead of platform changes, privacy and measurement updates, and industry trends.

Core Requirements

3+ years of experience in performance, growth, or user acquisition marketing, with strong hands-on expertise in Meta and TikTok Ads (X Ads experience is a strong plus).

Experience managing high six- or seven-figure monthly budgets in a B2C environment.

A proven track record of scaling paid social profitably through data-driven strategy, creative testing, and budget management.

A strong analytical mindset, with experience in experimentation, incrementality thinking, and optimization across the full funnel, from impression to purchase.

A solid understanding of mobile app measurement, including MMPs (e.g., AppsFlyer, Adjust), SKAN, and conversion APIs.

Hands-on experience using AI tools to optimize marketing workflows, along with genuine curiosity to keep finding new ways to automate and improve how work gets done.

A commercial mindset focused on business outcomes, ROAS, LTV, and growth opportunities.

Strong ownership, communication, and collaboration skills, with the ability to work effectively across multiple stakeholders.

Fluency in English and a proven ability to drive results independently.

Bonus points

Experience with Snapchat Ads, AppLovin, or other mobile and programmatic UA channels.

Experience running global campaigns across diverse markets.

Experience in mobile apps, travel, or consumer subscription and e-commerce products.

What We Offer

Sharpen your edge: training, mentorship, and room to grow — always.

Take the time you need: extra vacation days, sick days, and time off when life calls.

Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.

Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.

Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.

Pack your bags for workation: experience our company-wide trip abroad to the fullest.

Work from anywhere: work from wherever keeps you in the zone.

Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.

Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.

Join the party: team building and company events people talk about for months.

Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected] . Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected] .