Partnerships Lead

Partnerships Lead

Location: Remote (US preferred)

Employment Type: Full-time

About the Role

We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).

This role reports directly to the co-founder running GTM and works closely with the CEO.

Key Responsibilities

TikTok Ecosystem Partnerships

Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams

Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem

Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams

Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations

Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM

Strategic Account Management

Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients

Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor

Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning

Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery

Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership

Agency & TSP Partnerships

Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies

Run a referral motion that turns agency partners into a consistent source of net new brand pipeline

Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps

Activate dormant agency relationships and identify new TSPs to onboard

Cross-Functional Leadership

Partner with Sales on enterprise pipeline and deal strategy

Partner with Reacher Plus delivery on strategic account health and executive relationships

Partner with Product on platform-level requests from TikTok and top accounts

Report partnership pipeline, account health, and ecosystem signals to the founders weekly

Ideal Candidate Profile

Required

3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform

Track record managing 20+ strategic accounts simultaneously with executive-level relationships

Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships

Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting

Comfortable in a fast-moving startup environment with no existing playbook

Strong execution capability (not strategy-only)

Preferred

Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)

Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space

Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)

Working knowledge of the creator economy, affiliate marketing, or social commerce business models

This Role Is Not For You If

You expect to inherit a playbook — there isn't one yet, and building it is part of the job

You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes

You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon