31 Green Ltd
PPC Expert
Islamabad
Get past the screening software and onto a recruiter's desk
hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.
- Keywords matched to this posting
- Fit score before you apply
- Cover letter included
Apply from your AI assistant
Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.
Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.
hirly's read of this role
- Seniority
- Mid level
- Country
- PK
- Work mode
- On-site / unstated
- First seen by hirly
- 1 Sept 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
Company: 31 Green Ltd
Position: PPC Expert (Paid Media Specialist)
Job Type: Full-Time, Permanent
Location: Islamabad (Hybrid) / Remote for other cities in Pakistan
Working Hours: 12:00 PM – 09:00 PM
Working Days: 5 days a week
About Us
31 Green Ltd is a forward-thinking IT organization focused on delivering innovative digital solutions and scalable software products. We are committed to building high-quality, user-centric products that drive business growth and deliver exceptional customer experiences.
About the Role
We are looking for a PPC Expert (Paid Media Specialist) to plan, execute, and optimize paid advertising campaigns for a portfolio of healthcare technology clients. In this role, you will manage paid search and paid social campaigns across multiple accounts, ensuring campaigns achieve performance goals while remaining compliant with healthcare advertising policies.
You will collaborate closely with Marketing, SEO, Content, and Design teams to develop data-driven paid media strategies that maximize ROI, improve lead generation, and deliver measurable business results.
Responsibilities
Plan, launch, and manage PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
Manage multiple client accounts simultaneously while ensuring budgets, targeting, and reporting remain accurate and organized.
Monitor campaign performance and optimize bidding strategies to achieve CPA, ROAS, CPL, and conversion objectives.
Conduct keyword research, audience segmentation, and competitive analysis to improve campaign effectiveness.
Create, test, and optimize ad copy, creatives, and landing page recommendations to maximize conversions.
Ensure compliance with healthcare advertising policies, including platform guidelines and privacy requirements.
Configure and maintain conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and offline conversion tracking.
Execute A/B tests on ads, landing pages, bidding strategies, and audiences to continuously improve campaign performance.
Prepare performance reports with actionable insights and present recommendations to internal stakeholders or clients.
Work closely with SEO, Content, and Design teams to align paid media campaigns with broader marketing initiatives.
Stay up to date with platform updates, industry trends, automation features, and best practices in digital advertising.
Requirements
2–4 years of hands-on experience managing PPC and paid media campaigns.
Proven experience managing multiple advertising accounts and achieving CPA, ROAS, and lead generation targets.
Strong expertise in Google Ads (Search, Performance Max, Display) and at least one paid social platform (Meta or LinkedIn).
Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and campaign attribution.
Strong analytical and problem-solving skills with the ability to interpret performance data and optimize campaigns.
Experience managing advertising budgets across multiple campaigns simultaneously.
Excellent organizational, communication, and time management skills.
Detail-oriented with the ability to work independently in a fast-paced environment.
Preferred Qualifications
Experience managing paid media campaigns for healthcare, medical, wellness, or health technology organizations.
Familiarity with Google Healthcare Advertising Policies, LegitScript certification, and HIPAA-compliant advertising practices.
Google Ads and/or Microsoft Advertising certifications.
Experience with conversion rate optimization (CRO), landing page optimization, and A/B testing tools.
Understanding of both B2B (Health SaaS) and B2C (patient acquisition) paid marketing funnels.
Compensation & Benefits
Competitive salary in PKR.
Salary will be processed in PKR, and tax will be deducted as per applicable laws.
Hybrid work model (Islamabad office + remote flexibility for other cities).
Health insurance including In-Patient (IPD) and Out-Patient (OPD) coverage.
Life insurance coverage, accidental & emergency coverage.
Annual leave, sick leave, maternity leave, and paternity leave as per company policy.
Professional growth and learning opportunities.
Listed on hirly, a job board. hirly is not the employer: 31 Green Ltd is hiring for this role.
Similar jobs
Browse similar roles
Want this one?
Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.
Tailor my resume for this job