Myhcm
PPC Specialist
Israel
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hirly's read of this role
- Seniority
- Mid level
- Country
- IL
- Work mode
- On-site / unstated
- First seen by hirly
- 2 Oct 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise across 22 countries – and with over 2,800 bright minds, we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.
If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
As our PPC Specialist , you’ll play a key part manage and optimise performance-driven campaigns across major PPC platforms. This role requires strong technical expertise, a data-driven mindset, and a deep understanding of compliance, tracking, and ROI optimisation in regulated environments. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
What you’ll do
You’ll take ownership of work that gives us our competitive edge, including:
Plan, execute, and optimise PPC campaigns across:
Google Ads (Search, Display, UAC)
YouTube Ads
Apple Search Ads (ASA)
Other relevant PPC channels as required
Drive ROI-focused performance, including budget management, bid strategies, and scaling decisions
Implement and maintain accurate conversion tracking, attribution, and measurement frameworks
Ensure campaigns meet platform policies and iGaming regulatory compliance requirements across regions
Conduct keyword research, audience segmentation, and ad copy testing
Analyse performance data to identify optimisation opportunities and growth levers
Produce regular performance reports and actionable insights for stakeholders
Collaborate with creative, analytics, and compliance teams to support campaign success
Stay current with platform updates, industry trends, and changes affecting iGaming advertising
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
Strong organisational skills and the ability to manage multiple projects without dropping the ball
Exceptional attention to detail and a commitment to high‑quality work
Adaptability – you stay sharp, productive and positive in fast‑moving environments
Proven experience as a PPC Specialist or Performance Marketer
iGaming industry experience is essential
Strong hands-on experience with Google Ads, including Search, UAC, and YouTube
Experience managing Apple Search Ads (ASA)
Solid understanding of tracking, attribution models, and campaign analytics
Strong analytical skills with the ability to interpret performance data and optimise for ROI
Familiarity with platform policies, compliance requirements, and restricted advertising verticals
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
Experience in developing and executing customer retention strategies
Experience scaling high-volume or multi-market iGaming campaigns
Familiarity with tools such as Google Tag Manager, GA4, or MMPs (AppsFlyer, Adjust, etc.)
Exposure to international markets and localisation strategies
Experience working in fast-paced, performance-led environments
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
Adaptability
Ownership and accountability
Initiating action
Resilience
Team orientation
Integrity
Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
Your progress matters . Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
Support that has your back . Our Employee Assistance Programme offers resources for you and your family.
Life Insurance
Private Healthcare
Leadership Training
Keren Hishtalmut (Education/Study Fund)
Ready to feel superclass?
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!
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