PPC Specialist

FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company.

Meet your Team Members

Matt Umbriac , Partner and Head of Client Services

Pushkar Sinha , Partner and Head of Client Operations

Ameet Mehta , Partner and Head of Growth

About the role:

As a paid search specialist, you will lead and manage client paid media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients).

Key responsibilities:

• •Lead Strategy Development and Execution of Paid Advertising (Google and Bing focused on PPC. Meta, Twitter, and Linkedin Ads for Paid Social Media Advertising )
• •Coordinate with Internal Creative, SEO, and Web Development teams.
• •Required Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Google Tag Manager, Meta Ads, Twitter Ads, Linkedin Ads, Landing Page Creation, Ad copywriting

Desired Experience:

Technical Skills

• •Experience in Saas, eCommerce-based projects
• •Experience in managing Google Partner Network Program
• •Experience in marketing automation tools
• •Proficient in using Google Ads Editor
• •Shopping Ads & Feed Management + Optimization
• •Display & Video Ads Experience: Youtube, Google Display, Programmatic
• •Google Tag Manager
• •Call Tracking / Offline Conversion Integrations
• •Ability to provide creative direction to designers & copywriters
• •Paid Social Media Experience: Facebook, LinkedIn, Pinterest & Twitter
• •Conversion Rate Optimization (CRO) experience
• •Landing page creation platforms - Unbounce or similar platforms
• •Experience in behavior analytics - hot jar etc.
• •Experience in marketing automation and attribution platforms - HubSpot etc.

Soft Skills

• •Looking to advance one’s career rather than merely looking for a job to pay the bills
• •Someone looking to become 1% better and make others around them better
• •Deep empathy with team members and customers
• •Deep organization when it comes to writing
• •Taking the initiative and raising your voice to improve everything from content to processes.
• •Working remotely requires a person to be open.
• •Emotional toughness. What does not break you makes you stronger.