PPC Specialist

Role: PPC Specialist

Location: Bangalore

Job type: Full time, Permanent

This position offers a hybrid work model, allowing flexibility between working from home and our office. Employees are expected to work 2 days in the office per week.

Why QS?

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our commitment to people development is recognised globally: QS is a Gold-accredited Investors in People organisation, placing us among the top 28% of workplaces worldwide. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you’ll be responsible for implementing real change in the international higher education landscape. You’ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We’re confident you’ll feel right at home here. QS was named as one of Newsweek’s Top 100 Most Loved Workplaces® in the UK (October 2023), recognising the respect, trust and appreciation that drive our culture every day.

The role

As a PPC Specialist, you will manage, execute, and optimise Paid Search and Paid Social PPC marketing campaigns for our student recruitment products and services. The goal is to deliver the most efficient results across conversions, traffic, and other key performance indicators.

Within this role, you will devise and execute the PPC strategy agreed with the Head of Performance Marketing, whilst managing all aspects of planning, implementation, reporting, campaign administration, auction bid management, and optimisation.

The ideal candidate will possess a deep understanding of digital marketing trends, AI and analytics tools, with a proven track record of optimising PPC campaigns to drive measurable results.

This role is critical to the success of our student recruitment strategy, helping the business reach the right audiences at the right time and maximise the return on our digital marketing investment. Through effective campaign management, testing, optimisation, and data-driven decision-making, the PPC Specialist will directly contribute to student enrolment growth and the achievement of our global recruitment objectives.

Role responsibilities

Campaign Strategy & Planning

Plan, develop, and implement PPC campaigns and new PPC activities worldwide for all QS student enrolment activities.

Build and maintain campaigns, ad groups, audiences, keywords, ads, and targeting on a daily basis.

Conduct thorough keyword research and analysis to identify optimal targeting opportunities.

Collaborate with cross-functional teams to align PPC strategies with overall business goals and objectives.

Campaign Execution

Create, manage, and optimise PPC campaigns across platforms such as Meta, Google, TikTok, LinkedIn, OpenAI, and other relevant channels.

Develops and runs A/B tests on ads, audiences, landing pages, messaging,

Monitors campaign performance and identifies optimisation opportunities

Analytics & Reporting

Utilise analytics tools to track and analyse campaign performance.

Implement tracking, conversion actions, feeds, audiences, and other campaign requirements.

Analyse performance and optimise campaigns based on established KPIs.

Set up conversion tracking aligned with GA4 goals and platform objectives.

Report on PPC performance to the line manager, senior management, and relevant regional QS student enrolment teams.

Creativity & Optimisation

Take responsibility for improving PPC ad creative, impression share, Quality Scores, cost per click, and cost per conversion.

Test and develop new creative approaches to improve campaign performance and engagement.

Identify opportunities for continuous improvement through structured testing and data analysis.

Adherence to Best Practice

Keep up to date with the latest PPC and digital marketing trends through industry articles, podcasts, events, and other relevant sources.

Share relevant best practices, insights, and recommendations with the wider team.

Ensure campaigns follow platform best practices and internal PPC standards.

Key skills and experience

Positive and forward-thinking, with a genuine ‘can-do’ attitude.

Excellent attention to detail.

Demonstrable understanding of PPC metrics and performance indicators.

Experience managing multiple PPC accounts and establishing Business Manager accounts from scratch.

Proven experience in online search, social, display, and native advertising.

Very good knowledge of web analytics tools, including GA4.

Proven ability to utilise website analytics and search data to shape an enhanced and profitable acquisition strategy.

Educated to degree level or equivalent professional experience.

Familiarity with SEO/AEO principles and their impact on PPC campaigns.

Strong presentation and public speaking skills.

Exceptional interpersonal, verbal, and written communication skills.

Strong problem-solving skills, with the ability to handle objections and resolve challenges effectively.

Ability to thrive in a collaborative environment.

Strong ability to prioritise tasks, with a high level of attention to detail and a focus on information accuracy.

Strong organisational and project management skills.

Ability to identify critical issues and bring appropriate resolution to complex problems.

So, who are we and what do we do?

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We’re behind the world’s most widely read university rankings (Meltwater 2023). Our QS World University Rankings® reach hundreds of millions, shaping decisions and guiding futures.

Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world’s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

Join QS and you’ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.

With every talented new hire, business acquisition and bold initiative, we’re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?

We take investing in our people very seriously.

As standard you will have

Competitive base salary

Access to an annual bonus scheme (for qualifying roles only)

21 days annual leave – increasing to 23 days after 5 years’ service + 8 days casual leave

15 days holiday for the year 2026

Enhanced maternity and paternity leave

Access to Provident Fund and Pension Fund Scheme

Group Medical Insurance

A vibrant social environment and multicultural and multinational culture

But that’s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation

A focus on welfare which is led by our global wellness team, with mental health first aiders globally

Access to a variety of diversity and inclusion initiatives and groups

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