Producer, Influencer Marketing

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Production Team:

Collectively’s Production team is the strategic production arm of our client services practice, responsible for leading influencer marketing projects from kick off to completion with creativity, ingenuity, and exceptional project management skills. The team charter is flawless execution and exceptional client service and we pride ourselves on guiding our clients and influencers through each step of a project with strategic solutions along the way.

Responsibilities:

Collectively’s Producers are responsible for leading influencer marketing projects from kick-off through to wrap, including production planning, briefing, content, and reporting. This role reports directly to the Director of Production, and will work closely with a cross-functional team to deliver programs that vary in scale and scope.

The Producer role is responsible for three crucial areas of campaigns: Project Management, Influencer Casting & Management, and Client Services.

Project Management

Independently or with co-Producers, lead program execution of multi-phase projects across a variety of client types and verticals

Develop and manage to program timelines and budgets, ensuring programs are delivered on time and on budget and with key KPIs met

Ensure cross-functional collaboration and contributions to projects happen successfully throughout the production phase

Prepare key production deliverables, including campaign briefs, activation strategies, production schedules, influencer lists, and weekly reports

Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion

Proactively inform Production leadership of project status, optimization insights and potential partnership learnings

On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots

Excel at adopting and utilizing key tech and SaaS platforms

Influencer Casting & Management

Responsible for successful casting of influencers for campaigns, whether via briefs to Collectively’s casting partner or by utilizing our casting CRM tool directly

Leverage Collectively’s process, tools, and historical performance to provide strategic and relevant talent recommendations

Lead research, recruitment, and presentation of influencer talent for active campaigns, providing strong rationale for potential candidates

Conduct outreach to our influencer Community, new potential partners, and their respective agents, to gauge interest in Collectively campaigns. Track availability, rates, and other key details related to the project to assess influencer alignment/fit

Work cross-functionally to manage scaled seeding (gifting) programs from start to finish, including influencer recruitment, community development and management, product fulfillment, and content tracking

Create surveys for additional information and opt-ins

Client Services

Serve as a client point of contact during the production phase of projects

Bring Production POV to internal and client-facing meetings, including being prepared with key project information, documenting the meeting for internal and external stakeholders

Respond quickly to any client inquiries or requests and work with internal team members to gather information, input, or review

Communicate effectively and efficiently with clients across a variety of mediums, including email, phone, in-person and slides (Keynote/Google Slides)

Prepare and organize regular campaign updates for clients

Partner with Client Partnerships (Collectively’s revenue team) during key client journey moments to ensure a seamless client services experience

Coordinate involvement and contributions from a variety of cross-functional contributors, ensuring their work is delivered on time and on brief

With the support of Production leadership, troubleshoot production challenges and deliver thoughtful solutions that meet client or project needs

Requirements

Minimum 4 years client-facing influencer marketing production experience

Proven client services skills, including verbal, written and presentation communication abilities

An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content

Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once

Ability to work across 5+ strategic client projects at a time

A positive, enthusiastic approach to work and collaboration

An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge

Adaptability and a desire to work in an industry and landscape that’s constantly evolving

Strong attention to detail and excellent follow-through

Great communication skills—both internally and externally

Key Performance Indicators (KPIs)

Programs managed meet goals for quality, quantity, and adherence to project requirements

Develops and maintains strong relationships with clients

Successfully navigates complex programs and deliverables

Exhibits a proactive, collaborative approach to any project challenges or delays

Quickly learns and retains information, especially regarding key project processes

Keeps leadership and cross-functional stakeholders informed and up-to-date on program progress and challenges

Stays organized and work is consistently accurate and error-free

Projects a friendly, confident, and professional demeanor both within the organization and to clients and influencers

Benefits & Team Member Experience

Remote-First

Medical, Dental, Vision and Supplemental Insurances

401k Matching

Generous holiday & time off

Monthly Work From Home Stipend

Step Up Recognition Program

Collectively Employee Resource Groups (ERGs)

Virtual & In-Person Events

Pay

The pay range for this position is $78,000 to $85,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.