Product Content Lead

About Incard

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

The Role

We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content.

This is a highly visible, execution-first role at the intersection of product, content, education, and brand . You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories.

This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.

Key Responsibilities

Product Education & Content Ownership

Own Incard’s product-led and educational content end-to-end

Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform

Turn complex product features into simple, engaging, founder-friendly narratives

Continuously refine content formats based on product evolution and user feedback

Hosting & Founder Conversations

Host conversations with e-commerce founders, DTC brands, digital agencies, and operators

Lead interviews, discussions, and educational formats focused on real business challenges

Act as a trusted, credible voice within the e-commerce and digital business ecosystem

Support founder-led and ecosystem-driven growth initiatives through content

Content Creation & Distribution

Script, structure, and present content across:

YouTube

LinkedIn

Other relevant social and video platforms

Collaborate closely with Marketing and Product to align content with launches and priorities

Ensure messaging is clear, consistent, and rooted in real product value

Brand Representation & Offline Presence

Represent Incard in offline contexts when needed:

Events

Panels

Demos

Workshops

Founder meetups

Act as a product and brand ambassador in front of customers, partners, and the ecosystem

What We’re Looking For

Experience

Strong, natural on-camera presence

Proven ability to host, present, and explain confidently on video

Clear, confident American accent

Solid understanding of business, e-commerce, SaaS, or digital business models

Experience explaining complex products or concepts to non-technical audiences

Skills & Mindset

Strong storytelling and communication skills

Comfortable being the public-facing voice of a product and brand

Ability to simplify complexity without losing depth or credibility

Curious, structured, and product-minded

Comfortable collaborating cross-functionally with Product, Marketing, and Growth

High ownership, high standards, low ego

Nice to Have

Experience hosting podcasts, YouTube series, webinars, or live content

Previous exposure to fintech, e-commerce, or SaaS products

Public speaking or event experience

Familiarity with product-led growth or educational content strategies

Location

This role can be based in London , with hybrid work.

We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.

Benefits:

Competitive cash-based compensation

Incard stock options

25 days of paid time off per year, plus bank holidays and your birthday off

Global health insurance and unlimited paid sick leave