Product Lead (User Lifecycle)

We are looking for a Lead Product Manager to own the end-to-end user lifecycle across our Web and Mobile products. This role is for a leader who can connect strategy, data, and in-product experience, and align domain PMs around shared lifecycle goals.

Join our team to realize your potential and grow together with JustMarkets!

Responsibilities

Define and execute the User Lifecycle product strategy, roadmap, and OKRs across Web and Mobile App ecosystems

Lead and align lifecycle initiatives with PM (Acquisition), PM (Activation), and PM (Loyalty & Retention)

Design native in-product triggers and contextual UI components that guide users from account creation to active trading habits

Own the product behavioral event taxonomy, ensuring clean, real-time data flow from trading terminals to analytical and operational backends

Partner with CRM and Marketing leadership so in-product experiences complement external communication campaigns

Requirements

5+ years of Product Management experience, including 2+ years as a Lead or Group PM managing lifecycle, retention, or growth products

Deep understanding of growth engineering, event-driven architectures, user state management, and real-time analytics platforms (Amplitude, Mixpanel)

Proven track record in FinTech, Trading, Crypto, iGaming, or high-volume B2C transactional products

Strong expertise in native mobile/web onboarding flows, in-app engagement mechanics, and Conversion Rate Optimization (CRO)

Advanced mastery of behavioral segmentation, cohort analytics, and unit economics (LTV, CAC, Payback Period)

Ability to view the complete trader journey across all platforms and spot micro-frictions between lifecycle stages

Commercial mindset: focus on LTV maximization and product features that directly move the company's P&L

Ability to align domain PMs, Data Scientists, and Engineers around unified lifecycle OKRs with quantitative rigor

Exceptional collaboration with Marketing/CRM teams: providing clean data and triggers without stepping on their campaign territory

Will be a plus

Direct experience in CFD/Forex brokerage or Crypto exchange user lifecycle product management

Experience integrating predictive ML models (churn prediction, LTV scoring) into dynamic in-app user flows

Background in Growth Engineering or Product Analytics

We Offer

20 paid vacation days per year

10 paid sick leave days per year

Public holidays according to company policy

Medical insurance

Remote work opportunity

Professional education budget

Language learning budget

Wellness budget (gym membership, sports gear, etc.)