Product Manager

We are seeking a highly skilled and driven Product Manager to own product execution for Acxiom’s Measurement & Optimization offering: the connected capability that ties Real ID, clean room technology, and standardized pipelines to closed-loop, privacy-safe measurement (incrementality/lift, multi-touch attribution, marketing mix modeling, conversion APIs, and rules-based attribution) and in-flight optimization across programmatic, social, TV, retail media, and owned channels.

This role translates offering strategy and client needs into buildable requirements, user stories, and a prioritized backlog, then works day-to-day with an engineering and data-science team to deliver repeatable, standardized products rather than bespoke analytics engagements. Adoption, time-to-value, and product quality are key success measures. A background in advertising measurement/analytics, data pipelines, clean rooms, or identity is strongly preferred.

DUTIES AND RESPONSIBILITIES

Directly Responsible Individual (DRI) for one or more supported measurement or optimization use cases (e.g., a specific methodology, dashboard, or partner integration)

Translates offering vision, methodology, and client/market needs into functional requirements, user stories, and acceptance criteria; owns and prioritizes the backlog for assigned use cases

Executes product development plans in partnership with Engineering and Data Science to deliver repeatable products (standardized dashboards, common measurement definitions, and delivery playbooks)

Supports the measurement methodology portfolio, including Partner Lift/incrementality, multi-touch attribution (MTA), marketing mix modeling (MMM), and rules-based attribution, by translating data-science-defined methodology into product requirements and workflows

Shapes workflows that connect measurement outputs to optimization actions (audience, spend, targeting, and creative decisions), including in-flight adjustments

Partners with Identity and Clean Room teams to define how assigned use cases consume Real ID and governed clean-room infrastructure as inputs

Works with walled gardens, publishers, and retail media partners to define exposure/outcome data requirements, cadence, and granularity for assigned use cases

Works closely with Privacy, Legal, and Compliance teams to ensure consent-aware, privacy-safe requirements (e.g., SOC 2, ISO 27001, and HIPAA where applicable) are addressed throughout the product lifecycle

Collaborates with Sales, Marketing, and Client Strategy to support launch positioning, proof points, and enablement materials for assigned solutions

Monitors product performance and drives continuous improvement based on client feedback, usage data, and operational learnings

SUPERVISORY RESPONSIBILITIES

This position does not have direct reports but may mentor less experienced associates.

QUALIFICATIONS

Required

Bachelor’s degree and 5+ years of product management, solution strategy, or analytics experience, including ownership of a product, use case, or measurement/analytics deliverable

Experience translating ambiguous business or client needs into clear requirements, user stories, and a prioritized backlog

Working knowledge of marketing measurement and optimization concepts, including incrementality/lift, MTA, MMM, CAPI, closed-loop, and rules-based attribution

Working knowledge of identity resolution, clean rooms, and privacy-safe measurement across walled garden, open web, publisher, and retail-media ecosystems

Practical knowledge of Agile delivery practices, including backlog management, prioritization frameworks (e.g., RICE), and release planning

Familiarity with major cloud/data platforms (e.g., Snowflake, Databricks, AWS)

• •Strong analytical, problem-solving, and stakeholder-communication skills, with the ability to convey measurement concepts to both technical and business audiences
• •THIS POSITION IS NOT ELIGIBLE FOR ANY TYPE OF SPONSORSHIP

Preferred

Experience productizing analytics or professional-services work into repeatable dashboards or managed offerings

Practical experience in AdTech/MarTech or data-driven product ecosystems

Familiarity with partner/API integration patterns for walled gardens, DSPs, SSPs, or retail media networks (e.g., Meta, Amazon/AMC, Google, The Trade Desk)

Exposure to agentic AI or AI-assisted decisioning workflows on governed data

Experience defining data pipelines and/or clean room flows to support measurement use-cases

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here .

Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com .