Product Manager, Consumer

About General Medicine

General Medicine is building a healthcare store that makes it radically simpler — and more transparent — for people to access care. We provide upfront cash and insurance prices for visits, prescriptions, labs, imaging, and more.

Behind that simplicity is complex infrastructure: payer integrations, pricing logic, eligibility systems, reconciliation workflows, and financial rails.

We’re building the systems that make transparent healthcare possible.

The Role

We’re hiring a Product Manager, Consumer to own core patient-facing experiences at General Medicine—from onboarding and search to booking, pricing, and visit follow-up. You’ll define strategy, craft intuitive journeys, and ship polished features that scale across virtual and in-person care, prescriptions, labs, and imaging.

You’ll work with a small, high-leverage team of engineers and designers to make complex healthcare simple, trustworthy, and delightful. This is a hands-on role: writing specs, defining metrics, reviewing experiments, and partnering closely with engineering, while also shaping the product’s long-term evolution.

We’re looking for someone with experience shipping impactful consumer products, turning ambiguous problems into clear solutions, and using data to drive iteration. You don’t need deep healthcare experience—what matters is strong product judgment, analytical rigor, and a track record of creating experiences users love.

What You’ll Do

Own and evolve a clear consumer product roadmap aligned to company goals

Define, prioritize, and ship 0→1 features that improve user experience and business outcomes

Identify the highest-leverage opportunities across onboarding, conversion, booking, and retention

Partner closely with engineering and key stakeholders to scope, sequence, and execute initiatives efficiently

Design and run experiments to validate hypotheses and improve key metrics

Analyze product performance and user behavior data to inform prioritization and iteration

Translate ambiguous problems into structured plans with measurable success criteria

Balance speed and rigor — shipping quickly while building durable foundations

Contribute to broader consumer product strategy and long-term experience vision

What We’re Looking For

5-10+ years of product management experience, ideally on consumer-facing web products

Experience owning a roadmap and driving measurable outcomes

Strong analytical foundation — comfortable defining KPIs, running experiments, and interpreting data

Track record of improving core metrics (conversion, engagement, retention, etc.)

Experience operating with ambiguity and setting direction without heavy structure

Ability to move between strategy and execution — from high-level prioritization to detailed product specs

Clear communicator who can align engineering, design, and leadership around tradeoffs and outcomes

Nice to have:

Experience scaling a product from early traction to meaningful growth

Consumer Healthcare experience preferred but not required

Quantitative or technical academic background

This is a hybrid role in SF.

How We Work

Customer obsessed: We stay close to real needs through thoughtful research and continuous feedback from our care teams.

Design led & data informed: We seek simplicity, ship craftsmanship, and validate with data.

Operationally grounded: We build tools that make our care teams faster and more accurate, not just prettier.