Product Manager, Emergency Care Marketing

Work Flexibility: Hybrid or Onsite

• Who we want:
• •Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• •Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• •Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• •Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

• What you will do:
• •Understand key competitors and their relative strengths/weaknesses
• •Understand customer groups, including why customers buy the product or service approach for the product or portfolio
• •Understand the different marketing channel strategies and associated business implications
• •Track and report results/KPIs to leadership and sales
• •Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
• •Explain different product features to different customers as appropriate to their needs
• •Maintain customer engagement and deeply understands customer needs
• •Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
• •Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
• •Understand competitive dynamics in the market
• •Understand what customers value and how they perceive different attributes of the product or portfolio
• •Articulate why the product or portfolio adds value or solves problems for the customer
• •Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• •Propose objectives for generating clinical evidence and evaluates studies
• •Tie the business goal of the product or portfolio to the overall goal of Stryker
• •Synthesize market trends and make recommendations on areas of strategic focus
• •Develop new strategies, sales tools, and communication plans for the product or portfolio
• •Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• •Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• •Responsible for the obsolescence plan
• •Provide analytical support to set price
• •Articulate desired communications outcomes consistent with marketing strategy to MarComm team
• •Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• •Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
• •Provide marketing intelligence group with key objectives and inputs to drive customer insights

• Minimum Qualifications (Required):
• •Bachelor’s degree required
• •4+ years of work experience required

• Preferred Qualifications (Strongly desired):
• •MBA preferred
• •2+ years medical device or marketing experience preferred
• •Excellent presentation and interpersonal communications skills
• •Strong analytical and problem-solving skills
• •Ability to manage multiple projects while delivering on established timelines
• •Ability to be persuasive in the absence of organizational authority
• •Must be able to understand and work within complex interdivisional procedures and policies
• •Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Travel Percentage: None