Product Marketing

The Role: Product Marketing

Location: Calgary, AB (in-office role)

About Showpass

At Showpass, we’re reigniting the joy of live experiences.

We’re Canada’s fastest-growing event ticketing and live experience platform, powering everything from concerts and festivals to comedy shows, attractions, nightlife, and community events.

But we’re not just a ticketing company.

We help event organizers grow their businesses, bring new creators into the live events space, and build technology that has to perform in real-world, high-pressure environments where failure is not an option.

We’re proud to be recognized as:

Canada’s Most Admired™ Corporate Cultures (2024 & 2025 & 2026)

CanadianSME Fastest Growing Company (2024)

Deloitte Technology Fast 50 (#20, 2024)

Job Title: Product Marketing

Location: Calgary, Alberta

Role Overview: You will bridge the gap between our Product, Sales, and Client Success teams. You’ll assist with bringing new products and features to market by developing marketing and sales materials to support successful product launches. You will translate technical information into clear and engaging messaging, and will also play a key role in educating clients, driving product awareness and adoption.

What you’ll do:

Work closely with Product team to understand new and upcoming features and ensure successful product launches

Own marketing deliverables for product launches, including messaging, sales enablement materials, and launch campaigns

Translate technical product information into clear, engaging content for existing and prospective clients

Develop sales materials and resources for new product features, including pitch decks, one-pagers, case studies, and other documents as required

Develop product-related content including help articles, newsletters, how-to videos etc and host webinars and learning sessions as required

Create internal training and onboarding resources to help new employees understand Showpass's products and features

Leverage AI tools whenever possible to improve content creation, workflows, and marketing efficiency

Collaborate with the entire Marketing team to ensure consistent messaging across all channels

What you bring:

Post secondary education in marketing or related is an asset

Minimum 4 years of experience in product marketing, preferably within a SaaS or technology company is required

Proven experience developing and executing product launches and marketing campaigns related to new products and features

Ability to understand technical products and features and translate into clear and engaging messaging to communicate value to new and existing clients

Experience creating well written product documentation, marketing content, and sales enablement materials

Experience developing educational resources and training materials and conducting product training either internally or externally as required

Demonstrated ability to develop product marketing materials that increase product awareness, client engagement, and feature adoption

Experience working cross-functionally with internal teams such as Product, Sales, Client Success, and broader Marketing team to align messaging and support business objectives

Strong understanding of how to position and communicate new products and features to various audiences

Comfortable using AI tools to improve product marketing initiatives, content creation, and other materials and/or processes related the product marketing

Strong organizational and project management skills with the ability to manage multiple tasks and competing priorities

Must be detail oriented with ability to work independently while taking ownership of projects from planning through execution

Why Join Showpass

Our work is grounded in our core values (GUAC). Here’s what that looks like in practice:

Grow relentlessly – we move fast, learn, and improve

Understand the value of time – we prioritize speed and momentum

Act like an owner – you build it and see it show up at real events

Curiosity – we experiment, including with AI

Perks:

Competitive compensation + performance bonus

Employee Stock Option Plan (we don’t just act like owners, we are owners)

Comprehensive Benefits Plan + HSA/LSA

Unlimited PTO

Daily breakfast & lunch from our in-house chef

Learning & Development allowance + Curiosity Talks

Team bonding events

Insider Pass event credits

Dog-friendly office

Showpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.