hirly

Sonyglobal

Product Marketing, Digital Imaging (Senior Executive – Assistant Manager)

Singapore

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hirly's read of this role

Role family
Product marketing
Seniority
Lead / management
Country
SG
Work mode
On-site / unstated
First seen by hirly
4 Nov 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

We look for the risk-takers , the collaborators , the inspired and the inspirational . We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application . Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities .

You will join our Regional Market Development Centre (RMDC), taking care of developing region such as Bangladesh; Sri Lanka; Cambodia; Myanmar etc for Digital Imaging products. You shall be responsible with formulating marketing and promotion plans for RMDC’s countries for digital camera products, as well as the execution of marketing strategies to increase sales and communication of products across the region.

  • Understand RMDC’s country wise situations and characteristics
  • Develop, execute and evaluate marketing activities across the various platforms like

Online, Print and at the Shop Fronts to maximize sales and profit

Manage model wise forecasts and budgets.

We will give you the experience and exposure you need to build your career and personal brand, by providing training and coaching.

What you will be doing

Cultivate good working relationship and communication flow with counterparts in the RMDC’s branches as well as internally with other product category in-charge, marcom and procurement teams.

Oversee category business operation, budget net sales, profits and inventory target achievements

Responsible for the price setting of all products related to the categories in RMDC’s region

ATL and BTL communications to end consumers

Monitor inventory level in all RMDC’s distributor warehouses and keep it at healthy level

Create regular reports to update management on sales and inventory performance KPIs

Develop & execute marketing plans for specific models or as a total category, tailoring it to the target audience identified to grow presence and shares in your focus markets.

What you should have

Minimum Degree or Diploma in Marketing or Business-related discipline

Minimum 3 - 5 years’ product marketing experience in regional capacity.

High proficiency in MS Excel & MS PowerPoint.

Excellent presentation and communication skills.

Analytical mindset with the ability to identify gaps.

Comfortable with travelling for market visits

Benefits you will have

Flexible work arrangement (because we understand life happens)

Comprehensive medical benefits (including physical health screenings and term life insurance benefits)

AWS and variable bonus

Special staff purchase rates

Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing)

Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice

Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)

Wellness activities to promote healthy lifestyles

Curated training programmes to encourage continuous professional development

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity.

We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.

Original posting on Sonyglobal's site ↗

Listed on hirly, a job board. hirly is not the employer: Sonyglobal is hiring for this role.

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