Product Marketing Lead

At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms.

We’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation.

This is an in-person position. Our office is located in San Francisco, CA .

What You Bring

4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies

Exceptional ability to distill complex technical products into crisp positioning and messaging

Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence

Strong commercial instincts and an understanding of enterprise buying motions

Ability to work cross-functionally across product, sales, design, and leadership with high ownership

Excellent writing skills across website copy, decks, case studies, and thought leadership

Comfort operating in ambiguity and building the function from 0 to 1

Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred

Bachelor’s degree or equivalent practical experience

What You’ll Do

Own company and product positioning, messaging, and narrative development

Lead product launches and bring new capabilities to market with clarity and urgency

Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards

Develop customer stories, case studies, and proof points that support enterprise sales

Partner with leadership on category creation and strategic communications

Conduct market, customer, and competitive research to inform GTM strategy

Shape website copy, campaign messaging, and other core external-facing materials

Why Variance

Category-Defining Product: Work on mission-critical fraud and compliance challenges with cutting-edge AI

Early and High-Leverage Role: Help define the company narrative and build the product marketing function from the ground up

Real Market Pull: Variance supports major enterprise customers with large budgets, urgent pain, and significant expansion potential

Direct Founder Partnership: Work closely with leadership on strategy, launches, and go-to-market execution

Top-Tier Benefits

Platinum medical, dental, and vision coverage

Unlimited PTO, sick leave, and parental leave

$100 monthly wellness stipend

Free lunch and dinner daily

401(k) plan