Product Marketing Lead

About Latent

Latent is the enterprise pharmacy intelligence platform, powered by a clinical agentic engine, that enables health systems to grow their pharmacy operations and serve more patients. One engine works across the pharmacy journey to identify patients who qualify for care, improve medication access, capture eligible prescriptions and support patients throughout treatment. Latent’s platform enables more than 60 leading health systems that collectively serve an estimated 70 million people. Founded by Sriram “Sri” Somasundaram and Rishabh Jain, Latent has raised $80 million from Transformation Capital, Spark Capital, Conviction, General Catalyst, Y Combinator, and others.

The Role

We're hiring a Product Marketing Lead to own how every product reaches the market. We have a category to shape, a roadmap to time, partners to co-market with, analysts to brief, and a sales team that needs a sharp narrative.

One job: make Latent's launch machinery feel inevitable to the category.

You'll own positioning, packaging, launch, and partner go-to-market. This role reports to the VP of Brand. PMM kicks in once the engine is live and proof is flowing, then becomes the connective tissue between product, sales, partners, and press.

What You'll Do

Run launch beats end-to-end. Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product). Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat. Define narrative, packaging, and positioning per release.

Own positioning and the category move. Sharpen Latent's positioning as the product and category evolve. Maintain the messaging framework and the proof points that ladder up to it.

Power sales with sharp narrative. Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks. Equip sales with the right story for each persona (CPO, CFO, CIO, frontline manager). Run regular pitch reviews and field syncs so messaging stays alive on calls.

Drive roadmap and customer launch education. Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms. Partner with Partner Experience and product on cadence, format, and timing.

Lead analyst and trade-press positioning. Manage the PR agency on tier-1 trade and business press placements. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult. Land founder and executive thought leadership in the venues that shape the category.

Coordinate event narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event. Make every event presence feel coherent: same story, different room.

What We're Looking For

7-10 years in B2B tech product marketing, with launches run end to end across narrative, sales enablement, PR, partner, and analyst

Strong narrative instincts: you can hold a category-shaping story and a buyer-specific pitch in the same frame, and you treat positioning as a system, not a deck

Sales narrative that reps actually want to use

Comfort with analyst relations, trade press, and executive thought leadership

Fluency using AI to produce more, faster

Operationally excellent and extremely organized, and confident working across product, sales, growth, and partner teams

Nice to Have

Experience in regulated or healthcare-adjacent categories

Interest in healthcare, pharmacy, or health technology

Why Join Latent

Backed by top-tier investors including General Catalyst, Conviction, and Y Combinator

Work alongside a high-caliber team building products our healthcare partners love

Work on mission-critical problems at the intersection of AI and healthcare

Real ownership and visibility

High-impact role on a small, fast-growing team

Benefits

Competitive compensation, including meaningful equity

Medical, dental, and vision insurance for employee and dependents

Flexible PTO policy

Paid parental leave

Fertility and family-building stipend through Carrot