Product Marketing Manager

Description

Arbiter powers the technology behind school athletics and activities across the country. We are looking for a Product Marketing Manager who can translate product strategy into clear positioning, successful launches, stronger adoption, and measurable growth. This role connects Product with Marketing, Sales, and Customer Success to ensure customers understand the value of Arbiter products and the One Arbiter Platform.

What You’ll Do

Own product positioning, messaging, and value propositions across Arbiter’s products and platform.

Translate product capabilities into clear customer outcomes and support the One Arbiter Platform narrative.

Lead go-to-market planning and launch readiness for new products, releases, and strategic initiatives.

Coordinate release communications and alignment across Product, Marketing, Sales, and Support.

Use product data and customer insights to improve adoption, engagement, cross-product usage, and expansion.

Define launch and adoption measures, evaluate results, and recommend improvements.

Build a steady pipeline of customer insight through interviews, win/loss reviews, and feedback from Sales and Customer Success, and turn it into case studies, references, and input that shapes positioning and roadmap.

In Your First 90 Days

30 days: Learn Arbiter’s products, buyers, and market. Meet Product, Marketing, Sales, Customer Success, and Support leaders, and talk directly with customers across key personas.

60 days: Deliver a positioning and messaging framework for the One Arbiter Platform, plus a competitive overview and a launch playbook the team can reuse.

90 days: Lead your first launch end to end, set baseline adoption and cross-product metrics, and present recommendations to improve them.

Requirements

AI Fluency

AI is changing how products are positioned, launched, and adopted. You will be expected to use AI as a practical force multiplier.

Accelerate messaging, content development, launch preparation, and insight synthesis.

Use AI to test and improve positioning, customer communications, and adoption strategies.

Experience

5+ years of experience in product marketing, product management, go-to-market strategy, or a related SaaS role.

Strong product positioning, messaging, launch planning, and adoption experience.

Exceptional written, verbal, and presentation communication skills.

An analytical mindset and the ability to turn product data into clear recommendations.

The ability to influence cross-functional teams and drive alignment without direct authority.

Preferred Experience

Experience supporting a multi-product SaaS platform.

Experience using product analytics tools such as Pendo.

Experience in athletics, sports technology, K-12, education technology, or adjacent markets.

Why Arbiter?

Fully Remote: Work from any of the 30 U.S. states where we are set up to employ. You'll just need a reliable internet connection (10 Mbps minimum) and a cell phone or device for MFA (multi-factor authentication) texts or calls.

Flexible PTO: Take the time you need to recharge, with no set accrual cap.

Paid volunteer days: Support causes that you care about.

Health Coverage: Medical, dental, and vision plans, including a generous HSA contribution.

401(k) Match : Dollar-for-dollar 5% match, vested immediately.

Award-winning culture : Focused on collaboration and recognition.