Product Marketing Manager

Role Overview

The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.

Key Responsibilities

Post-Close Activation

Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption

Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them

Increase 90-day customer activation rate by a measurable amount within 6 months of hiring

Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion

Positioning & Messaging

Own positioning, messaging, and narrative for Audiohook's platform and key product lines

Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas

Launches & Sales Enablement

Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement

Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides

Cross-Functional Collaboration

Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field

Communicate clearly and proactively in a remote-first environment

Qualifications

Required

4+ years of B2B product marketing experience

Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches

Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users

Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement

Comfortable working directly with customers — interviews, advisory boards, win/loss research

Preferred

Experience in adtech, martech, or SaaS

Experience building reference programs or customer advocacy motions

Experience in a startup or high-growth company

Comfort using AI tools to research, draft, and iterate on messaging

What We Offer

Fully remote work environment

Competitive salary and equity opportunities

Performance bonuses

Health, dental, and vision benefits

Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend

Flexible PTO and remote-friendly culture

Bi-annual Corporate Offsites

Opportunity to help shape a function at a rapidly scaling tech company