Product Marketing Manager - Lifecycle Growth Lead

As our Product Marketing Manager for Member Lifestyle, you’ll design and own the full end-to-end member journey - from the very first interaction through long-term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium.

You’ll partner closely with Product, Growth, and Design to create high-trust experiences that meaningfully improve activation, engagement, and retention.

This is unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety-smooth, setting the standard for the category.

What You’ll Do

Lifecycle and retention

Own all email and lifecycle flows for new members, active members, and re-engagement

Treat email as a long-term system that compounds over time

Continuously test, prune, and evolve flows based on cohort performance

Conversion and clarity

Own core landing pages and high-intent sub-pages

Partner with Growth to experiment on positioning, structure, and messaging

Ruthlessly remove confusion and cognitive load

Product and in-app messaging

Define how Superpower explains itself inside the product

Shape onboarding, education, nudges, and monetization moments

Ensure in-app messaging is clear, human, and benefit-led

Customer voice

Synthesize member behavior, objections, and feedback into clear recommendations

Act as a translator between customer psychology and product decisions

What Good Looks Like

1) Email as a compounding system

Every member flow has a clear hypothesis

Performance is tracked by lifecycle stage, intent, and behavior

Weak emails are removed without sentimentality

Winning patterns are reused and scaled

2) Clear, differentiated messaging

Can explain Superpower in one sentence, five sentences, or a full page

Messaging is benefit-led, not feature-led

Understands narrative sequencing across a journey, not just single screens

3) Tight cross-functional collaboration

Part of the Growth team but can work directly with Product & design

Comfortable shipping imperfect v1s and polishing what proves itself

4) Taste and judgment

Has a strong bar for copy and UX

Can say “this isn’t good enough” and explain why

Who You Are

High-velocity execution - work with urgency, and iterate rapidly to drive progress

Ownership mentality - you take responsibility for outcomes and see initiatives through from idea to launch

Obsessive about details - you spot member friction before anyone else does

Fascinated by customer psychology - you design for how people behave

Background in marketing, UX, or design; PM experience is a plus but not required

High IQ, even higher EQ - you read both systems and people with precision

A sharp communicator and storyteller whose copy elevates the entire product

Comfortable with ambiguity, cross-functional chaos, and building 0→1

Bonus: founder or early-stage startup experience

About Superpower

Superpower is a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

You can find more about us below:

superpower.com/series-a

Superpower Overview

Culture at Superpower

Company Philosophies

We are all here to genuinely do our life’s best work

Insanely high talent bar, never settling. A players only ( see Steve Jobs )

We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first

We aim to set the gold standard for team health culture on the planet — live the ethos!

Investors

Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)

8VC (leading health and bio investor)

Evan Moore (Founder of Doordash; Partner at Khosla Ventures)

Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)

Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)

Arielle Zuckerberg (active angel, tech leader, relatively famous brother)

Cameron & Tyler Winklevoss

Susa Ventures (tier 1 healthcare VC)

Bond Capital (General Partner Jay Simons ' early-stage fund within Bond)

Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)

Influencers

Shaan Puri (angel and podcast host of my first million)

Brooke Monke (50 million followers across socials)

Logan Paul

Steve Aoki

Justin Mares (founder of Truemed)

Giannis Antetokounmpo

Kylian Mbappé

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.