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Snowflake

Product Marketing Manager – Platform, EMEA

GB-London

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hirly's read of this role

Role family
Product marketing
Seniority
Lead / management
Country
GB
Work mode
On-site / unstated
First seen by hirly
2 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

We’re at the forefront of the data revolution, building the world’s greatest data, applications and AI/ML platform. Our get it done culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.

Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption and drive success for our customers. We are looking for a Product Marketing Manager to orchestrate go-to-market execution across the full Snowflake platform, scale global programmes, amplify regional priorities, and ensure our message resonates with key personas and decision-makers across industries.

This is a highly cross-functional role, working closely with Account Teams, Field Marketing, Technical Sales, ABM, Demand Generation and Global Product Marketing to align strategy with execution. The successful candidate will thrive on programme orchestration, community building, enablement at scale, and surfacing regional insights to shape global direction.

This role is based out of Snowflake’s London office.

What You’ll Do

Own and align marketing strategy in the EMEA region for Snowflake’s core platform narrative, ensuring plans reflect technical architecture insights and empowering the field to execute with impact

Enable the field at scale by running regional programmes, sales plays and delivering clear and relevant messaging

Lead cross-functional working groups including ABM and Demand Generation to ensure disciplined marketing programme execution and alignment across teams

Build and nurture a community motion targeting Enterprise Architects and technical decision-makers to foster peer-to-peer engagement and long-term platform advocacy

Champion outcome-driven selling by equipping sales teams with messaging and programmes that tie Snowflake’s architectural advantages to measurable impact

Amplify the EMEA voice by capturing regional insights, sales feedback and performance data to inform global GTM, messaging and roadmap decisions

Translate Snowflake’s platform value into architectural blueprint and technical framework statements that resonate with key technical decision-makers

Our Ideal Candidate Will Have

5+ years of experience in product marketing, solutions marketing or GTM strategy, specifically focused on data and AI platform architecture

Demonstrated ability to orchestrate cross-functional GTM programmes that scale across regions and resonate with technical decision-makers

Proven experience in building and scaling a community motion or developer/architect relations programme

Ability to translate complex technology and architecture value into clear strategic frameworks that resonate with decision-makers

Strong collaboration and influence skills, with the ability to align global strategy to regional execution across ABM and Demand Gen teams, among others

Excellent communication and storytelling abilities, distilling complex architectural concepts into compelling, business-relevant narratives

Commitment to being a culture champion who builds trust, collaboration and inclusivity across functions and regions

An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement

Experience developing regional or industry-specific campaigns that complement global priorities is a plus

BS/BA degree preferred

Willingness to travel up to 25% of the time

Snowflake is scaling fast in EMEA, and we need builders who can think strategically and execute with urgency. If you are energised by orchestrating strategic programmes, engaging technical communities, enabling the field, and amplifying the voice of the region to shape global impact, we’d love to meet you.

How will you orchestrate impact at Snowflake?

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Original posting on Snowflake's site ↗

Listed on hirly, a job board. hirly is not the employer: Snowflake is hiring for this role.

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