Product Marketing Specialist

The Role

As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value.

What you'll do

Design and optimize direct sales marketing strategies to hit revenue and performance targets

Collaborate with content creators to develop compelling marketing collateral and sales materials

Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel

Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement

Refine audience segmentation and personalization to boost conversion rates

Partner closely with the Membership Business Unit to align marketing with business goals

Monitor customer feedback and sentiment to inform campaign adjustments

What success looks like

Launched and optimized at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days

Demonstrated measurable top-of-funnel growth, with increased qualified leads and improved conversion rates

Utilized campaign insights and data to drive clear improvements in messaging, targeting, and revenue outcomes

Collaborated effectively across teams and served as a trusted partner to stakeholders

What we're looking for

3+ years’ experience in product marketing, campaign management, or a related field

Proven track record of planning and executing successful direct sales marketing campaigns

Strong understanding of funnel marketing, human psychology, and content that converts

Proficiency with marketing analytics tools and data-driven decision making

Excellent communication and project management skills

Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency

Nice-to-haves:

Experience with membership or subscription-based products

Familiarity with paid advertising platforms and advanced segmentation strategies

Bachelor’s degree in Marketing, Business, or related field

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.