Product Owner - TDI Public Site

Work Location:

Toronto, Ontario, Canada

Hours:

35

Line of Business:

Enterprise Enabling Functions

Pay Details:

$94,000 - $132,700 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Product Owner I – Pan-TDI Public Site

Role Overview

The Product Owner I, Pan-TDI Public Site, is accountable for maximizing the customer and business value delivered through TD Insurance public digital experiences.

The role combines product delivery, digital performance management and continuous optimization , leveraging customer behaviour, analytics, experimentation and website best practices to improve how customers discover, navigate and engage with TD Insurance online.

The Product Owner will translate business priorities and performance insights into a clearly prioritized roadmap and backlog spanning SEO/GEO, content optimization, page redesign, A/B testing, MarTech capabilities, analytics and technical site improvements .

Working closely with the Product Manager, Senior Product Analyst, Technology, Marketing, Product, Analytics, SEO/content partners and North American Public Site teams, the Product Owner will ensure initiatives are delivered effectively, performance is measured, and risks and dependencies are proactively managed.

Pod Objective

Leverage data, customer insights and website best practices to continuously optimize content and digital experiences, guiding customers toward key business priorities while supporting their shopping, servicing and advice needs.

Key Accountabilities

Digital Performance & Optimization

Own a strong performance-management discipline for the Public Site, translating customer behaviour and business performance into actionable optimization opportunities.

· Monitor and drive outcomes across key measures including SEO/GEO rankings, organic visibility, engagement, quote starts, QSR, quotes and downstream conversion .

· Use analytics and customer insights to identify friction, content gaps and opportunities across priority customer journeys.

· Establish clear performance hypotheses and success measures for initiatives before implementation and assess results following launch.

· Translate learnings into iterative improvements and future backlog priorities rather than treating launches as the end of delivery.

Experimentation & MarTech

Build and manage a structured A/B testing and experimentation roadmap focused on improving customer experience, engagement and quote outcomes.

· Use capabilities including Adobe Target, Adobe Analytics/Omniture and Medallia to identify opportunities, establish hypotheses and measure results.

· Partner with MarTech teams to deploy personalization and optimization capabilities across priority Public Site experiences.

· Ensure successful experiments can move from test-and-learn into scalable, sustained experiences where incremental value is demonstrated.

· Coordinate dependencies between Public Site, quoting experiences and broader MarTech customer journeys.

SEO, GEO & Content Optimization

Drive continuous improvement of SEO and GEO performance , ensuring TD Insurance content is discoverable through both traditional search engines and emerging AI/LLM experiences.

· Partner with SEO, content and analytics specialists to identify priority content opportunities based on search demand, customer intent and competitive gaps.

· Support the development of authoritative, trustworthy and customer-relevant content designed to strengthen organic rankings and LLM visibility.

· Optimize existing articles, product pages, hubs and supporting content based on performance and customer insights.

· Partner on technical SEO and site enhancements that improve crawlability, structured content, page performance and digital discoverability.

Public Site Experience & Page Optimization

Lead optimization and redesign of priority Public Site experiences using customer insights, analytics, experimentation and digital best practices .

· Identify opportunities to simplify navigation, improve calls to action, increase content relevance and create stronger pathways from research and advice to quote.

· Translate business opportunities into clearly defined customer problems, hypotheses, requirements and measurable outcomes.

· Balance customer experience, commercial outcomes, regulatory requirements, technical feasibility and delivery capacity when prioritizing work.

Product Delivery & Performance Management

Own and continuously prioritize the Public Site product backlog based on customer value, business impact, performance insights and strategic priorities .

· Translate strategic opportunities into well-defined features, user stories, acceptance criteria and measurable outcomes.

· Maintain alignment between the product vision, roadmap, quarterly priorities, OKRs and delivery backlog .

· Guide and support the Product Manager and Senior Product Analyst workstreams , ensuring clear ownership, coordination and delivery against committed outcomes.

· Lead delivery across Agile ceremonies and ensure the pod maintains sufficient backlog readiness for upcoming iterations.

· Monitor delivery progress against committed outcomes and proactively address barriers.

· Ensure appropriate measurement is established so that delivered features can be evaluated against the original business hypothesis.

Cross-Pod & Partner Leadership

Coordinate Public Site priorities and dependencies across Demand, Conversion, Targeted Acquisition, Ongoing Advice, MarTech and Quoter experiences .

· Build strong partnerships across Marketing, Product, Technology, Analytics, Content, SEO, Risk and other key stakeholders.

Apply a pan-TDI approach to roadmap and backlog prioritization, ensuring priorities and key business drivers across GI, L&H, PCA, AMG and SBI are prioritized and advanced through Public Site initiatives.

· Partner with North American Public Site teams to identify reusable capabilities, align roadmaps where appropriate and leverage enterprise website standards and best practices.

· Ensure shared initiatives have clear ownership, sequencing and success measures.

· Identify opportunities to reuse capabilities and avoid duplication across digital platforms and customer journeys.

Risk, Dependency & Governance

Proactively identify and remove delivery barriers, escalating material risks, dependencies, capacity constraints and decisions to the Product Group Owner when required.

· Manage dependencies across Technology, MarTech, Marketing, Analytics and other product pods.

· Ensure product changes comply with applicable risk, legal, regulatory, accessibility and governance requirements.

· Maintain transparency with senior leadership on delivery confidence, performance, emerging risks and required decisions.

· Support quarterly planning and business reviews with clear reporting on outcomes, performance, commitments and dependencies .

Performance Measures

Success in the role should be demonstrated through measurable improvements across:

SEO ranking and organic visibility

· GEO / LLM discoverability and authoritative-content performance

· Quote Start Rate (QSR)

· Quote starts and completed quotes

· Customer engagement and progression

· A/B testing incremental uplift

· Content and page performance

· MarTech use-case adoption