Public Affairs Specialist (Social Media)

Summary

This position is part of the War Media Agency. The incumbent will be responsible for providing a broad range of high-quality social media products and services to inform, educate, and entertain Department of War audiences around the world. The team manages all DoW-level social media accounts and serves as an incubator for new communication tools and technology.

Duties

As a Public Affairs Specialist (Social Media) at the GS-1035-13 some of your typical work assignments may include: Serves as a senior public affairs specialist and principal authority on social media strategies, working directly with the Office of the Secretary of War (Public Affairs) to develop and implement digital communication plans and campaigns that inform internal and external audiences about DoW missions, policies, programs, and activities. Plans and coordinates the dissemination of information through official social media channels, including Facebook, X, YouTube, and Instagram. Develops editorial calendars and creates, assigns, curates, edits, and publishes written and multimedia content to maintain and expand the Department's social media presence. Coordinates with OSW, Joint Staff, Combatant Commands, Military Services, and other public affairs stakeholders to develop consistent themes and messages supporting leadership priorities. Integrates social media tactics into comprehensive communication programs, including radio, television, and print, and exercises diplomacy to coordinate news and information coverage. Researches audience preferences, segmentation, and public sentiment; captures and analyzes social media metrics to assess communication effectiveness. Prepares progress reports and advises management on changes to messaging, emphasis, and coverage, including expanding or discontinuing efforts to achieve communication objectives. Evaluates emerging trends, technologies, and outreach practices to identify communication opportunities and implement new tools supporting DoW public affairs objectives. Addresses barriers to adoption and shares lessons learned, analytics, and best practices across departmental components, Military Services, and other government agencies.

Qualifications

To qualify for a Public Affairs Specialist (Social Media), your resume and supporting documentation must support: A. Specialized Experience: One year of specialized experience that equipped you with the particular competencies to successfully perform the duties of the position and is directly in or related to this position. To qualify at the GS-13 level, applicants must possess one year of specialized experience equivalent to the GS-12 level or equivalent under other pay systems in the Federal service, military or private sector. Applicants must meet eligibility requirements including time-in-grade (General Schedule (GS) positions only), time-after-competitive appointment, minimum qualifications, and any other regulatory requirements by the cut-off/closing date of the announcement. Creditable specialized experience includes: Developing and executing internal and external communication plans and digital media campaigns across multiple platforms to increase audience awareness, understanding, and engagement with organizational issues, policies, and initiatives. Managing organizational social media channels, including developing editorial calendars and researching, writing, editing, and publishing written and multimedia content that communicates complex information in accessible and transparent ways. Analyzing social media metrics, audience consumption patterns, mobile trends, and public sentiment to evaluate campaign effectiveness and recommend strategies that strengthen engagement with core audiences and enhance public discourse. Evaluating and applying existing and emerging communication tools and technologies to advance public affairs objectives, including distinguishing sustainable outreach opportunities from short-lived trends and addressing barriers to implementation. Coordinating with senior officials, public affairs personnel, and organizational stakeholders to develop consistent messaging, reconcile competing communication requirements, and integrate social media campaigns into comprehensive communication programs.

Education

Substitution of education may not be used in lieu of specialized experience for this grade level.