Regional Business Line Manager

Key Responsibilities:

Strategic Leadership

• •Develop the annual strategic and operations plan for the product lines in Europe.
• •Develop and implement brand strategies for Saunders products in Europe.
• •Lead strategic initiative execution.
• •Set an inspirational vision for the wider business team.

Market Analysis

• •Conduct broad and deep analysis of competitive landscapes and regional market economic and industry indicators.
• •Perform broad and deep analysis and projection of regional market size, growth rates, and current share positions.
• •Maintain a project win/loss database for analysis and trend purposes.
• •Perform rigorous primary (VOC) and secondary market research to inform business strategic and decision making.

New Product Development and Business Growth

• •Identify and research new product development ideas and opportunities.
• •Develop business cases for investment in new product development.
• •Participate as a key stakeholder in a world-class 7-stage New Product Development process.
• •Manage the project lifecycle of new product launches in respective regions to achieve key business objectives.

Customer and Sales Interface

• •Interface with sales leadership, channels, and customers to determine annual sales plans, account management support, projects and prospects, and provide product application, technical, and service support.
• •Provide sales target opportunities by application and geography, and support these with product and “how to win” sales tools.

Marketing

• •Drive marketing efforts for portfolio, including creating brand/product communication and promotion plans.
• •Manage marketing expense budgets, and select and execute exhibitions.
• •Define and communicate the brand and products’ value proposition.
• •Ensure training for both internal and external employees and channels.

Application and Training Development

Develop deep understanding of application/segment information for respective products and create product application training materials.

Business Model Execution

• •Define product line pricing, lead time, reasonable order quantity, and profitability.
• •Oversee the development of manufacturing models to support business model and profitability targets.
• •Establish regional product sourcing strategies and develop appropriate product channel strategies with Sales Managers.

Educational and Industry Experience:

• •A master’s degree in Engineering is required; an MBA or equivalent advanced degree is highly desirable.
• •Minimum of three years of experience in business development of product management within a technical or engineered product environment.