hirly

Mastercard

Regional Director, Digital Assets Sales & Commercialization, North America

Toronto, Canada

See how you match this job — and similar ones. Free.

Upload your resume and hirly scores it against this role at Mastercard first, then against similar open jobs, and shows where you fit and why.

PDF or DOCX, up to 12MB. No sign-up to see your matches.

Get past the screening software and onto a recruiter's desk

hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.

  • Keywords matched to this posting
  • Fit score before you apply
  • Cover letter included
Tailor my resume for this job →

Apply from your AI assistant

Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.

Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.

hirly's read of this role

Seniority
Director
Country
CA
Work mode
On-site / unstated
First seen by hirly
16 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Regional Director, Digital Assets Sales & Commercialization, North America

Overview

Mastercard is seeking a highly strategic, commercially focused, and externally oriented Director, Regional Commercialization, Digital Assets to lead the growth, market expansion, and commercialization of Mastercard's BVNK solution across NAM Region. This sales executive will play a critical role in establishing Mastercard's leadership position in next-generation payments by driving adoption of Mastercard's stablecoin capabilities and BVNK-powered solutions.

He/she will define and execute the regional go-to-market strategy, shape ecosystem partnerships, and drive revenue growth across financial institutions, fintechs, payment service providers, marketplaces, digital merchants, and emerging payment innovators.

The successful candidate will serve as Mastercard's expert sales leader for accelerating the adoption and usage of MA’s BVNK solution opportunities, working closely with BVNK Senior Sales leadership, MA Regional Sales and Product leadership and account management teams, market development and MA Move teams to originate, structure, and accelerate strategic opportunities. The role requires balancing commercialization execution with long-term ecosystem development and strategic market expansion.

This is a highly visible expert sales role requiring deep expertise in payments, digital assets, cross-border flows, stablecoins, fintech ecosystems, and platform commercialization.

Role

The Director, Regional Commercialization, Digital Assets will be accountable for driving market adoption, revenue growth, and ecosystem expansion for BVNK and MA’s digital asset solutions across NAM Region.

The role serves as the BVNK expert sales leader connecting BVNK’s solutions, Mastercard's capabilities, and regional customer opportunities.

Key Responsibilities

Strategic Leadership & Commercialization

Define and execute the regional commercialization strategy for Mastercard's BVNK- powered solutions and stablecoin offerings

Collaborate with MA account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization.

Establish regional priorities, target segments, and market expansion strategies

Revenue Growth & Market Expansion

Lead targeted regional sales efforts focused on MA customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participants.

Develop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention and growth.

Sponsor strategic pursuits and executive-level client engagements for priority opportunities.

Drive achievement of revenue, transaction volume, and market adoption goals across the region.

Identify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growth.

Executive Client Engagement

Evangelize BVNK and MA’s digital assets and stablecoin-based payment solutions.

Build and maintain executive relationships with key Account Managers, clients, and ecosystem partners.

Provide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagements.

Support regional sales teams in navigating complex opportunities and executive-level negotiations.

Strategic Partnerships & Ecosystem Development

Identify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK’s digital asset capabilities.

Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies.

Product & Market Development

Partner with BVNKs product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investments.

Develop regional growth strategies around key digital asset use cases, including:

Stablecoin-enabled cross-border payments

Remittances

Merchant payouts and settlement

Treasury and liquidity management

B2B payments

Disbursements

Marketplace payouts

Wallet funding and cash-out solutions

Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential.

All About You

Required Qualifications

Significant experience leading commercialization, business development, product, or growth initiatives within payments, digital assets, fintech, cross-border payments, or financial technology.

Demonstrated ability to originate, negotiate, and close complex strategic partnerships and enterprise opportunities.

Deep understanding of the payments and financial services landscape across NAM Region .

Experience engaging and influencing C-level executives and senior decision-makers.

Ability to lead through influence across highly matrixed global organizations.

Strong executive presence with exceptional communication, negotiation, and stakeholder management skills.

Demonstrated success operating within rapidly evolving and ambiguous market environments.

Ability to translate emerging technologies and market trends into commercial business opportunities.

Willingness to travel across the region.

Preferred Qualifications

Experience in digital assets, stablecoins, blockchain-based payment infrastructure, or crypto-financial services.

Experience commercializing emerging or nascent payment technologies at scale.

Strong network across the banking, fintech, digital commerce, and payments ecosystem within the region.

Experience developing market-entry strategies and scaling new business lines globally or regionally.

Background in consultative sales, strategic partnerships, product leadership, or general management.

Success Measures

Success in this role will be measured by:

Achievement of regional digital asset revenue and business growth objectives.

Strategic pipeline creation, conversion, and closed revenue.

Expansion of Mastercard's stablecoin and BVNK-powered solution adoption.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s gu

Original posting on Mastercard's site ↗

Listed on hirly, a job board. hirly is not the employer: Mastercard is hiring for this role.

Browse similar roles

Want this one?

Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.

Tailor my resume for this job