Regional Manager, Field Growth and Brand Activation

Compensation Details:

$145000 per year + bonus opportunity

Job Description:

Ace Hardware Home Services is creating a first-of-its-kind field organization that connects Ace Hardware Home Services to the broader Ace Retail ecosystem while building strong local community relationships that drive growth. The Regional Manager will build and lead a team of Brand Ambassadors who serve as local connectors between Ace retailers, homeowners, community partners and Ace Hardware Home Services, creating awareness, building relationships and generating new business opportunities.

The mandate: build the team, activate Ace Stores and the local market, generate qualified leads, convert those leads into service and sales calls, and deliver measurable revenue and profitable growth.

CORE ACCOUNTABILITIES

1. Team Build

Build and scale the Brand Ambassador field team across all AHHS markets, establishing local Brand Ambassador coverage in each market. Create a repeatable recruiting profile and sourcing model for high-potential college and vocational-school talent. Establish onboarding, field certification, territory coverage, operating rhythms and performance standards. Build a high-accountability culture focused on productive retention, rapid ramp-up and clear results.

2. Team Leadership

Lead, coach and develop a geographically dispersed team of Brand Ambassadors. Coach sales skills, retailer and community relationship building, local activation and foundational HVAC, Plumbing and Electrical knowledge. Use weekly scorecards and in-field coaching to recognize wins, identify gaps and address underperformance quickly. Build future team leaders and succession depth as the model expands.

3. Sales & Growth

Own the field-growth funnel: Brand Ambassadors > Relationships & Activation > Leads > Bookings > Completed Jobs > Revenue > EBITDA. Drive qualified leads for both service calls and sales calls through Ace Stores and local-market relationships, events and partnerships. Increase lead volume, conversion, revenue per Brand Ambassador and return on field-team investment. Partner with branch leadership to ensure fast follow-up, strong handoffs and closed-loop reporting.

4. Strategic Vision Casting

Shape a new role and operating model that will remain fluid as Ace learns and scales. Turn field learning into a clear multi-year vision, repeatable playbook and expansion roadmap. Balance near-term results with the design of durable growth channels connecting Ace Retail, local communities and Home Services. Communicate priorities, progress and economics clearly to senior leaders, branch teams and retail partners.

5. Three-Year Career Planning

Partner with HR and the Head of Training to build a three-year career architecture linking performance, skill mastery, compensation and title progression. Create a visible path from Brand Ambassador to Senior Ambassador, Lead Ambassador/Market Leader and broader Ace Home Services opportunities. Make the program a sought-after early-career destination for high-potential college and vocational-school graduates.

6. Local Brand & Marketing Activation

Build authentic partnerships with Ace owners, managers and store associates, as well as community organizations and local referral partners in each market. Equip Ace Stores to identify homeowner needs and make qualified Home Services referrals easily. Build awareness and generate demand through local community relationships, networking, events and partnerships. Support locally relevant marketing execution, including branded collateral, community events and other market activation opportunities. Activate the Ace brand through associate training, retail events, community events and locally relevant marketing. Measure activation by productive relationships, qualified leads and generated business, not activity or store visits alone.

7. New Ideas & Testing Ground

Use the field team as a disciplined testing ground for new lead-generation ideas, store and local-market activation models, messaging, incentives and customer experiences. Establish test-and-learn methods with clear hypotheses, success measures and decisions to scale, refine or stop. Perform ongoing market research, including local market conditions, competitor activity, homeowner needs and retailer feedback, to continuously improve results and refine the field approach. Rapidly share winning practices across markets and incorporate learning into the operating playbook.

8. Integration Across Ace

Integrate the Brand Ambassador team with Ace Retail field sales so store relationships and market priorities are coordinated. Embed the model across AHHS markets, aligning Brand Ambassadors with branch leaders, sales teams, customer experience teams and operating teams. Create clear ownership for lead follow-up, conversion, reporting and retailer communication.

Why should you join our team?

We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace Hardware Home Services, Inc. is different. These things are important to us. They represent our commitment to the company, our employees, and to the Ace brand.

In addition to providing our employees a great culture, we offer competitive benefits* that address life’s necessities and perks, many of which expand and improve year after year, including:

Incentive/Commission/Bonus opportunities (Based on role / grade level)

401(k) retirement savings plan with matching company contributions, eligible on your first day!

Comprehensive health coverage (medical, dental, vision, company paid short-term disability, and long-term disability) and life insurance benefits for you and your dependents.

Warehouse Merchandise Discount!

Paid time off & paid holidays (depending on role and month of hire)

Career Growth & opportunities within several channels (Plumbing, Heating, Cooling, Electrical, Handyman, Customer Service and others). Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities.

You are joining a team that’s committed to your success and invested in your future. We provide the tools, hands-on training, formal education, and coaching to help you become a trusted expert in your craft, grow your career, and make a meaningful impact serving co-workers, customers, and your community.

Robust Employee Assistance Program, which will provide professional assistance for personal, legal, financial, work, childcare and elder care support.

* Benefits are provided in compliance with applicable laws, plans and policies.

Want to be notified when new jobs are posted? Follow the link below to create an account and set up custom job alerts:

Create Job Alert

About Ace Hardware Home Services, Inc.

Ace Hardware has been serving neighbors throughout America for over 100 years. Ace launched Ace Hardware Home Services Inc. and is now Bringing Helpful to Your Home℠. Ace Hardware Home Services offers a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting with the signature Ace Helpful service our customers know. Helpful is what we do – and Ace is on a Mission to be the best, most trusted provider of home preservation services.

• Equal Opportunity Employer
• Ace Hardware Home Services, Inc. is committed to a policy of promoting equal employment opportunities. The company recognizes the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization. The company is committed to the prevention of employment discrimination related to race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and military or veteran