Regional Sales Lead, Middle East

• Regional Sales Lead - Middle East
• Reports to: VP New Business, EMEA
• Based in: Saudi Arabia

This candidate must be currently living and working in Saudi, and be fluent in Arabic and English

About the role:

Disguise is looking for a dynamic and experienced Sales Manager to lead our sales efforts within the Middle East. This is an exciting region with rapidly expanding opportunities for Disguise.

The ideal candidate will have a large b2b end-to-end sales experience in complex hardware/software solutions within the Middle East giga-project ecosystem. You will be responsible for driving regional sales growth, building strong relationships with customers, managing a pipeline of sales, and closing deals.

What you will do:

Design and execute a strategic business development plan based on the 2026 strategy to expand the customer base and ensure a dominant presence in the Middle East.

Own the full sales cycle, from opening new doors to prospecting and high-impact presentations to negotiating complex contracts and closing high-value deals ($250k–$5M+).

Expand business revenue in key verticals across the region including Location-Based Experience (LBX), Theme Entertainment, TV/Broadcast, Film, Esports, and Corporate.

Leverage a strong ecosystem of existing and new System Integrators (SIs), and direct partners to unlock new fixed-installation and Giga-project opportunities.

Liaise and influence key management and stakeholders and build credibly at all levels, including C-suite, Technical Directors, Government Officials, and Senior Principals.

Partner with Solutions Design, Creative & Professional Services and Marketing teams to organise demos and targeted campaigns that address the needs of the fixed-installation market.

Produce accurate monthly/quarterly forecasts and manage a robust pipeline using Salesforce and Clari.

Strong commercial Acumen, to work with Rev Ops, Legal & Finance teams to manage quotes, SOW documentation, and pricing for end-to-end project delivery

Skills & Experience:

6+ years in complex hardware/software solution-led selling with a focus on high-value, long-cycle deals in KSA and the Middle East

Deep understanding of the Middle East giga-project ecosystem, culture and ways of working

Proven expert in owning the full sales cycle and bringing in internal stakeholders as part Team Selling mindset

Strong proficiency in Salesforce and data-driven decision-making

Exceptional negotiation and presentation skills

Business level fluency in BOTH Arabic and English

Willingness to travel extensively (approximately 40%) across the region to visit project sites and partners

Experience in the Audio Visual industry is a bonus

Behaviours & Values:

High level of attention to detail: able to keep reports and documentation up to date

Winning mindset: being brave, bold and striving for growth

Driven: being proactive and passionate in seeking what might not immediately be apparent

Dependable: being both a team player and autonomous agent to drive results

Dynamic: being able to pivot quickly with an abundance of energy and resilience

No Ego: being approachable, authentic and humble

About Disguise

• Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle.
• We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment.

Watch our showreel

Don’t Disguise your differences.

Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at Disguise. We create together and we create everywhere.

Our values

Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.

Evolutionary. We innovate using our user’s ever-changing needs so our technology remains ahead-of-the-game.

Fearless. We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.

Resilience. We don’t give up until we find the right solution, even if it means going outside our remit.

Belong. We create an environment where everyone feels like they belong and is empowered to do their best work.

Our benefits

We have a suite of globally relevant competitive benefits packages as we want to make sure we retain the best talent out there. Our benefits for every perm hire, globally include:

Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory

Hybrid working between home and our offices (dependent on role and location)

Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes

Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries

Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning

Training, coaching & mentoring