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Generac

Regional Sales Manager

Denver, CO - USA

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hirly's read of this role

Role family
Sales
Seniority
Lead / management
Stated salary
$70,000 – $100,000 per year
Country
US
Work mode
On-site / unstated
First seen by hirly
9 Nov 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

At Energy Systems, a subsidiary of Generac, our people help make the world safer, brighter, and more productive. United by our Values, people with diverse backgrounds and points of view work together to ensure our customers have peace of mind.

It’s a challenge, and an invitation. Most importantly, it’s an opportunity to join an industry leader. There’s never been a better time to work at Energy Systems. Our rapid growth equals rapid career advancement opportunities for those who want to be challenged and enjoy a fast-paced, high-performance culture.

The Regional Sales Manager has the responsibility to develop and execute a territory management plan that can encompass reactive (bid market) and/or proactive (negotiated business) relationships to grow and achieve territory sales objectives. This role acts as the primary customer contact and territory owner; building and managing relationships, executing on new growth strategies and capturing market share.

Essential Duties & Responsibilities:

  • Develops and executes territory management plan.
  • Develops new customer accounts.
  • Strengthens account relationships to grow product sales.
  • Conducts market research, analyzing competitive landscape to identify opportunities.
  • Acts as primary sales resource to customers and facilitates successful project outcomes.
  • Works with clients to develop programs and promotional opportunities to increase sales.
  • Manages information to key internal personnel from customer systems.
  • Manages key sales activity and opportunity information in CRM/ERP
  • Communicates routinely with the Sales Leader
  • Provides voice of the customer feedback
  • Maintains and grows knowledge of product offerings and value proposition.
  • Provides feedback and recommendations on processes to improve profitability and the customer experience.
  • Engages with marketing resources to introduce new products and programs to increase market share and brand awareness.
  • Special assignments as directed by the sales leadership team
  • Other Duties as assigned.

Minimum Qualifications:

  • Bachelor’s Degree or equivalent work experience
  • 4 or more years of successful sales territory development experience

Preferred Qualifications:

  • Bachelor’s Degree in Engineering
  • Successful solution sales and/or contractor sales experience
  • 7+ years successful solution sales and/or contractor sales experience
  • Previous trade experience, experience in the power generation or installed equipment industries preferred

Knowledge / Skills / Abilities

  • Sales Acumen-Demonstrated knowledge and ability to execute a territory management strategy, sales discipline and sales best practices.
  • Communication-Active listener with effective interpersonal skills.
  • Analytical Capability- Ability to evaluate our competitive position.
  • Can interpret metrics and convert them to actionable objectives.
  • Entrepreneurial- A self-starter with initiative and vision; ability to manage multiple projects simultaneously.
  • Change Management- Adept at adjusting to changing environments, process and market conditions.

Compensation:

Generac is committed to fair and equitable compensation practices. The annual salary for this role is $70,000-100,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including short term and long-term incentives.

Great Reasons to work for Generac

  • Competitive Benefits: Health, Dental, Vision, 401k and many more
  • Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators
  • Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.
  • We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Original posting on Generac's site ↗

Listed on hirly, a job board. hirly is not the employer: Generac is hiring for this role.

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