Regional Sales Manager Fire

Title: Regional Sales Manager / Business Development Manager, Fire – South England

Reports to: Fire Sales Lead, UK and CE

Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration.

Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.

This role will grow Armstrong Fluid Technology’s Fire business across the South of England, strengthening our brand presence, developing new sprinkler contractor relationships and increasing sales of our existing fire pump solutions. The successful candidate will also help assess and develop the market opportunity for Armstrong’s Multi-Stage Multi-Outlet (MSMO) offering, building the relationships and market insight needed to support its UK expansion.

Key Accountabilities

Territory Growth and New Business

Develop and deliver a practical territory plan to increase Armstrong Fire’s presence and sales across the South of England.

Win new business with sprinkler contractors, fire protection installers and other relevant partners, while developing existing customer relationships.

Identify opportunities for fire pump packages across commercial, industrial, logistics and data centre projects.

Customer Relationships and Market Development

Build lasting relationships with contractors, consultants and key project stakeholders to strengthen Armstrong’s reputation and brand awareness.

Research the Southern England market for MSMO applications, identify potential customers and gather insight to support product launch and future sales.

Technical and Commercial Support

Work with Armstrong’s technical teams to understand customer requirements and propose suitable fire pump solutions.

Coordinate enquiries and quotations, and share market and competitor feedback to improve our offering.

Customer Support

Act as a responsive point of contact, working with internal sales, technical and service colleagues to deliver a positive customer experience.

Planning and Teamwork

Maintain a clear CRM pipeline, provide realistic forecasts and collaborate with the wider UK Fire team.

What We’re Looking For

Experience and Skills

Experience in technical sales or business development within fire protection, sprinkler systems, pumps or a closely related industry.

A track record of developing new customers and building strong relationships with contractors or installers, ideally across Southern England.

Commercial and technical confidence to discuss fire pump applications and work effectively with engineering colleagues.

Strong communication, negotiation and relationship-building skills.

Comfortable managing a sales pipeline and using CRM tools.

Additional Advantages

Knowledge of BS EN 12845, LPCB, FM or relevant UK fire protection standards.

Exposure to wet riser, MSMO, data centre, industrial or logistics projects.

Personal Qualities

Proactive, self-motivated and keen to build brand awareness and develop a growing territory while working as part of a team.

Based in the South of England, with willingness to travel regularly across the territory and occasionally elsewhere in the UK.

Why Armstrong Fluid Technology?

By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong’s commitment to sustainability. You will have the opportunity to shape Armstrong’s fire protection growth in DACH, build strategic customer relationships and establish a platform for long-term success. Together, we’ll build tomorrow’s solutions today.