Regional Sales Manager - HIMP

About Aqua

Aqua Finance (Aqua) delivers flexible, consumer-friendly financing programs that help families across the U.S. bring their goals to life. From clean water solutions and home improvements to outdoor adventures, our financing options help make life’s essentials and experiences more affordable.

We’re a growing national company with values deeply rooted in our Midwestern culture — one that genuinely cares about you as an individual. We succeed when you succeed and celebrate the unique skills, perspectives, and experiences you bring to our team.

At Aqua, we say “Yes!” — to helping you succeed, to your growth, and to creating a place where you can thrive.

The Opportunity

The Regional Sales Manager – Home Improvement (HIMP) is responsible for driving sales growth, developing new dealer partnerships, and expanding Aqua Finance's presence within the home improvement industry. This position focuses on identifying new business opportunities, building and maintaining strong dealer relationships, and increasing utilization of Aqua Finance's financing solutions throughout an assigned geographic territory.

The ideal candidate will have a strong background in the home improvement industry, outside sales, territory development, and financial services. This role requires an individual who can work independently, strategically develop their territory, and consistently achieve sales objectives.

What You’ll Do

• •Develop and execute sales strategies to expand Aqua Finance's dealer network and increase financing volume within the assigned territory.
• •Identify, prospect, and secure new dealer partnerships within the home improvement industry.
• •Build and maintain strong relationships with existing dealer partners to drive engagement, increase financing utilization, and maximize business opportunities.
• •Identify and reengage inactive, nonparticipating, or underperforming dealer partners to improve sales performance.
• •Conduct regular in-person dealer visits, sales presentations, and training sessions to promote Aqua Finance's financing products and services.
• •Develop a thorough understanding of Aqua Finance's lending policies, procedures, and financing solutions to effectively communicate their value to dealer partners.
• •Independently manage an assigned geographic territory, including prospecting, scheduling appointments, developing sales plans, and achieving established performance goals.
• •Research market trends, competitor offerings, industry developments, and emerging opportunities within the home improvement industry.
• •Prepare and deliver effective sales presentations tailored to prospective and existing dealer partners.
• •Collaborate with internal departments to support dealer onboarding, resolve dealer concerns, and ensure a positive partner experience.
• •Assist in resolving dealer complaints, financing concerns, and operational challenges in accordance with company policies and procedures.
• •Represent Aqua Finance at industry trade shows, networking events, and other business development opportunities.
• •Maintain accurate records of dealer interactions, prospecting activities, sales performance, and territory development efforts.
• •Prepare and submit regular reports regarding sales activities, financing volume, territory performance, expenses, and business development opportunities.
• •Develop sales forecasts, territory plans, and budgets as requested.
• •Assist with premium recapture, lien verification, and dealer repurchases as needed.
• •Perform other duties as assigned.

What You’ll Bring

• •Bachelor's degree in Business, Marketing, Finance, or a related field, or equivalent professional experience required.
• •5 years of outside sales or related professional sales experience required.
• •Previous professional experience within the home improvement industry required.
• •Financial services or consumer financing industry experience required.
• •Demonstrated experience developing new business relationships, prospecting, and managing an assigned sales territory required.
• •Proven ability to independently manage sales activities, develop business opportunities, and achieve established sales goals required.
• •Ability and willingness to travel 50–75% of the time throughout the assigned territory required.
• •Strong relationship-building, negotiation, and consultative selling skills required.
• •Excellent verbal and written communication skills, including the ability to deliver effective sales presentations, required.
• •Strong organizational skills, attention to detail, and ability to manage multiple priorities required.
• •Proficiency in Microsoft Office Suite required.
• •Ability to work independently and thrive in a fast-paced, results-driven environment required.
• •Experience selling financing solutions to home improvement contractors, dealers, or service providers preferred.
• •Understanding of indirect consumer financing, including point-of-sale financing programs, preferred.
• •Established relationships or professional networks within the home improvement industry preferred.
• •Experience recruiting, onboarding, training, and developing dealer or contractor partnerships preferred.
• •Knowledge of home improvement financing programs, competitive lending products, and industry trends preferred.

The Aqua Advantage

At Aqua, we’re committed to supporting you both at work and beyond. Our benefits, programs, and perks are designed to support your well-being, growth, and work-life balance.

• •Paid Time Off — Paid time off (PTO), paid holidays, and floating holidays to support time away from work.
• •Health & Insurance — Medical, dental, vision, and additional coverage options.
• •Retirement Savings — Company-matched 401(k) plan to help you invest in your future.
• •Professional Development — Training, career growth, and educational opportunities to support your development.
• •Work-Life Balance — An emphasis on flexibility and support both inside and outside of work.
• •Inclusive Culture & Community Support — Diversity and inclusion initiatives along with paid volunteer opportunities.

What to Expect

While performing the duties of this job, the employee is frequently required to sit, stand, walk, see, talk, hear, and handle or touch objects or controls. The employee may occasionally lift, push, or pull up to 20 pounds.

This position requires frequent travel throughout the assigned geographic territory, including regular visits to dealer locations, customer meetings, and industry events.