Regional Sales Manager - Slice & Pack

GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Guided by a strong sense of purpose, our more than 18,000 dedicated employees work to enhance the sustainability and efficiency of production processes globally.

Responsibilities / Tasks

We are seeking an experienced and driven Regional Sales Manager to support the growth of our Slice & Pack business throughout England, Scotland and Wales. The successful candidates will combine strong account management skills with technical capital equipment sales expertise, developing strategic customer relationships and identifying opportunities for slicing, portioning, loading, packing and integrated line solutions within the food processing industry.

Account Split

60% Account Development: Grow existing accounts, expand customer relationships, identify follow-on projects and increase market share within existing customers.

40% New Business Development: Identify, qualify and secure new customer opportunities and projects across the territory.

Key Responsibilities

Develop and grow strategic customer accounts.

Identify and pursue capital equipment opportunities.

Build relationships with production, engineering, operations and procurement stakeholders.

Conduct site surveys and process reviews.

Oversee technical and commercial proposals.

Support demonstrations, trials and factory visits.

Maintain CRM data and sales forecasts.

Support contract negotiations and project handovers.

Represent GEA at exhibitions and industry events.

Travel extensively within territory with occasional travel to European manufacturing sites and test centres.

Your Profile / Qualifications

Essential Requirements

Proven capital equipment sales experience within food processing or food packaging.

Strong account management and business development background.

Experience managing complex sales cycles.

Technical solution-selling capability.

Strong commercial and negotiation skills.

CRM and MS Office proficiency.

Ability to work independently across a regional territory.

Preferred Requirements

Experience with slicing, portioning, loading, packing or related food processing equipment.

Knowledge of meat, poultry, cheese or prepared food sectors.

Engineering, food science or manufacturing background.

Experience selling integrated production line solutions and automation systems.

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