Regional Specifications Manager, ROA

Shape & Create - And make it happen!

ROLE OBJECTIVE:

The Regional Specifications Manager, Rest of Asia ( home base in Singapore) is responsible for securing product specifications in high-value and strategically important projects, particularly in hospitality, residential and other property sectors. This role focuses on managing relationships with international hotel groups, leading architects and designers, and developers to secure early-stage specifications. After securing specifications, the role collaborates closely with local market teams to ensure specification retention and support the tender process to win the project.

This role requires strong relationship-building, strategic influence, cross-functional collaboration, and project tracking skills across multiple stakeholders and markets.

KEY RESPONSIBILITIES:

1. Strategic Stakeholder Engagement

Manage relationships with Interior Design Fims & International hotel groups, understanding their brand standards, project pipelines, and development cycles.

Influence design and procurement decision-makers at corporate and regional levels to adopt brand standards or project-specific specifications.

Build strong partnerships with leading architects, designers, and consultants, providing product guidance, technical support, and solutions that meet project needs.

Engage with architects, designers, and consultants to secure product specification during early planning stages.

2. Specification Development & Securing

Secure project specifications at the concept or regional design level and document them thoroughly in the Sales Force system.

Provide detailed product presentations, technical documentation, and mock-up support to design teams.

Track and manage specifications through design phases to ensure retention and avoid substitution.

3. Market Collaboration & Local Specification Support

Work with country/market teams to hand over project details once the concept specification is secured.

Identify and support engagement with locally appointed architects, designers, or consultants.

Assist local teams in reinforcing the original specification and managing any necessary adaptations.

4. Tender Support & Project Conversion

Collaborate with sales and bid teams to support project tendering with the developer or property owner.

Provide technical documentation, certifications, and justification to defend or reinforce the specification.

5. Project Tracking & Lifecycle Management

Monitor project progress across all phases—from specification to tender to final delivery.

Ensure the original specification is upheld through transitions in project stakeholders or geographies.

Update and manage the CRM pipeline with accurate data and status updates.

6. Cross-Functional Collaboration

Partner with Marketing for A&D brand and engagement programs

Work with Product Category Management to align specifications with project requirements.

Coordinate with After-Sales/Customer Service teams to support installation, commissioning, and issue resolution—especially for long-term accounts and hotel operators.

Collaborate with the Sales Support Team to ensure accurate project pipeline tracking, data integrity, reporting, and user feedback that supports system improvements and end-to-end project visibility.

7. Strategic Leadership & Industry Engagement

Develop and implement the overall specifications strategy, ensuring alignment with business goals, market priorities, and customer needs.

Lead strategic account planning for assigned accounts (e.g., international hotel groups, architecture firms, and interior design firms ), including developing, executing, and measuring individual account plans aligned with business objectives and project targets.

Provide strategic insights and regular updates to leadership on trends in specifications, design and development practices, competitive activity, and market dynamics.

Represent the company as a brand ambassador at key industry events, forums, and networking opportunities—elevating the company’s visibility and credibility among architects, designers, developers, and decision-makers.

Support the organization’s thought leadership positioning by sharing best practices, contributing to content, and building relationships with industry influencers.

JOB SPECIFICATIONS:

General Qualifications:

Bachelor’s degree in architecture, Interior Design, Engineering, Business, or related fields

10+ years of experience in specification, business development, sales, or project management in the construction or building materials industry, , with at least 3 years in a leadership role

Experience:

Proven success in driving specifications and securing major project wins.

Proven experience in managing relationships with international hotel chains, and A&D firms

Strong understanding of project lifecycles, from design to procurement and construction.

Familiarity with Salesforce, for tracking projects and contacts.

Strategic planning experience in specifications, business development, or market expansion.

Ability to represent the company at industry events and conferences as a thought leader.

Strong background in negotiation, stakeholder engagement, and commercial decision-making.

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