Researcher, Consumer Insights, Marketing

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel

Unite your passion for audio innovation with high-tech product development.

Create pitch-perfect, cutting-edge technology that elevates the listening experience.

About the Role

We are at a critical time in the insights industry, with so much “data” at our fingertips. And it’s imperative that we sift through the noise to uncover the true insights that will drive our business forward. We at HARMAN have been making the investment to understand our brands across the world to accelerate our cultural relevance and growth.

Reporting to the Manager, Consumer Insights, the Senior Researcher of Consumer Insights will be responsible for leading Asia insights projects from start to finish to help guide brand and marketing strategy, all in service of increasing our competitiveness.

We are looking for a talented Senior Researcher, Consumer Insights that is passionate about working with data to find the insights needed to drive strategic decision making.

What You Will Do

As a key member of the consumer insights team you will represent the insights for the Asia region and become a partner for the local marketing team

Translate Asia business and marketing challenges into insights projects to solve key issues

Core responsibilities will entail but are not limited to:

Shopper Insights

Creative Evaluation​

Foundational / Category Insights​

AI Application​

Product Concept / Innovation Insights

Cultural Insights

Lead campaign measurement for Asia markets

What You Need to Be Successful

Ability to turn insights into a POV driven narrative to guide marketing decision making

Experience managing primary/custom research projects (quantitative and qualitative) from research design phase to end stakeholder deliverable

Qualitative and Quantitative experience evaluating creative assets from early stage to finished copy with ability to translate insights into creative direction

Ability to translate product concept and shopper insight results into marketing implications resulting in strategy and marketing tactic guidance

Ability to design and execute foundational category research and isolate business implications

Outstanding communicator (oral and written) and creative thinker, with an ability to use both data, input, and intuition to inform decisions.

Experience working in a highly matrix organization and across different regions, ideally in a global role.

5+ years of experience with proven success in a global insights function

Bonus Points if You Have

Someone who is results driven, has a proactive, goal-oriented approach to decision making.

Experience integrating AI for insights generation or data manipulation

Capable of handling multiples projects / initiatives simultaneously and executing to completion.

Self-starter with superior organization skills who thrives in a deadline-driven environment, i.e. will do what it takes to get the job done.

Curious mindset, with enthusiasm working with data, high attention to detail, and sense of accountability.

Multi-Cultural awareness and ability to adjust communication accordingly.

Large brand and/or major retail client experience.

Experience at a media agency and/or market research agency (i.e. Ipsos, Kantar, Nielsen etc.).

What Makes You Eligible

Due to the nature of global infrastructure, you understand that flexibility in working hours is required.

Successfully complete a background investigation and drug screen as a condition of employment

This role is hybrid with flexible 3-days per week in the Shanghai, China or Bangalore, India office.

What We Offer

Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)

Extensive training opportunities through our own HARMAN University

Competitive wellness benefits

Tuition reimbursement

“Be Brilliant” employee recognition and rewards program

An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today !

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HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensation. ( www.harman.com )

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer . All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.